Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances HEC Talents HEC Talents International International Campus
Life Campus
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge@HEC Knowledge@HEC Master’s programs Master in
Management Master in
Programs Master's
Double Degree
Programs Double Degree
Programs Summer
students Exchange
Life Student
Difference Our
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Companies Companies Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs Summer Programs Summer Programs Youth programs Youth programs
Innovation & Entrepreneurship Center

Jaafar Elalamy, portrait of an entrepreneur passionate about Mobility and Data

The Media, Real Estate, Retail, and Smart Cities sectors can now rely on SEIKI for their decision-making. How? By trusting the latest company founded by Jaafar Elalamy, a passionate entrepreneur who aims to make mobility transparent on an international scale.

Jaafar Elalamy

Who is Jaafar Elalamy?

A serial entrepreneur and data lover, Jaafar Elalamy defines himself as someone passionate about innovation and technological advancements. At the age of 30, this graduate of the Entrepreneurship Master's program at HEC Paris joined the communication group LTMG (LaTour Media Group) in 2019 as a member of the executive committee. Having already founded three companies, he quickly climbed the ranks within the LTMG group, holding key positions such as Chief Technology Officer, Product Director, and Data Director.

Another venture under his belt

Today, Jaafar Elalamy embarks on a new adventure by leading SEIKI, a subsidiary specializing in mobility data launched with the CEO of the LTMG group. Why such a company? Jaafar explains that they observed that "predicting and accurately assessing people's mobility is challenging: knowing precisely who is moving, where, when, how, and for what reason. Yet, possessing a deep understanding of traffic and the actual dynamics of population movement is essential for many industries."

SEIKI aims to provide innovative audience measurement, currently undergoing certification by the CESP (Center for the Study of Advertising Media), which analyzes mobility data to provide valuable information to brands, transporters, retailers, and many other stakeholders.

Mobility Intelligence (M.I.), offered by SEIKI, will enable advertisers to understand the movements of their target audience, allowing them to deliver their messages at the right time and maximize the impact of their advertising campaigns.

Infinite opportunities for multiple sectors

In addition to advertisers, SEIKI's solution is highly relevant for many other sectors. In Retail, SEIKI allows brands to choose strategic locations based on travel volumes, seasonality, socio-demographic data, and age groups. As for local authorities, SEIKI is capable of providing a better understanding of mobility flows, thus assisting decision-makers in facilitating travel, proposing transportation alternatives, and improving urban planning.

And because it doesn't stop there, the LTMG group subsidiary also takes into account other indirect variables in its decision-making process, such as fuel price fluctuations, the increase in remote working, demographic and technological changes... 

This abundance of mobility data to analyze is what drives Jaafar Elalamy on a daily basis. This serial entrepreneur puts all his expertise and passion into Mobility Intelligence for one purpose: making mobility transparent by providing accurate information about past, present, and future movements. His innovative vision meets the real needs of industry players and opens new perspectives in the field of mobility.