Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs
About

Marketing Analytics Workshop on “Improving Marketing Performance” by Prof. Koen Pauwels With marketing budgets under fire, companies demand marketing

11 Sep
2018
9:00 am
Jouy-en-Josas

Participate

Ajouter au calendrier
2018-09-11T09:00:00 2018-09-11T15:00:00 Marketing Analytics Workshop on “Improving Marketing Performance” by Prof. Koen Pauwels With marketing budgets under fire, companies demand marketing With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to drive profitable growth and cut waste at the same time. Data overload, media fragmentation and multi-channel management have all complicated the challenge for marketers to prove and improve marketing performance. Jouy-en-Josas

With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to drive profitable growth and cut waste at the same time. Data overload, media fragmentation and multi-channel management have all complicated the challenge for marketers to prove and improve marketing performance.

To meet this call, managers need tools to measure the return on marketing investment, to communicate the relevant metrics throughout the company and to improve accountability and performance over time.

The objective of this tutorial is to enable participants to measure and evaluate the effectiveness and efficiency (ROI) of marketing expenditures, to communicate these insights effectively by means of relevant metrics and dashboards, and to initiate steps to drive marketing performance. The tutiorial will be highly interactive, based on action-oriented cases and exercises and will deliver new perspectives and tools for immediate application in your organization.

Contact us: nnyina@hec.fr

Participate

Ajouter au calendrier
2018-09-11T09:00:00 2018-09-11T15:00:00 Marketing Analytics Workshop on “Improving Marketing Performance” by Prof. Koen Pauwels With marketing budgets under fire, companies demand marketing With marketing budgets under fire, companies demand marketing managers to act fast based on hard facts, to drive profitable growth and cut waste at the same time. Data overload, media fragmentation and multi-channel management have all complicated the challenge for marketers to prove and improve marketing performance. Jouy-en-Josas