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Faculty & Research

Marketing Research Seminar

27 Sep -
2019 -
10:00 am
Jouy-en-Josas

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2019-09-27T10:00:00 2019-09-20T11:02:49 Marketing Research Seminar Speaker: Daria Dzyabura  Assistant Professor of Marketing https://www.stern.nyu.edu/faculty/bio/daria-dzyabura Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 809 New York, NY 10012     Biography Daria Dzyabura joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012. Professor Dzyabura's research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations. She has published research on modeling and measuring automobile purchase decisions and identifying "must-have" product attributes. Her current research studies how consumer preferences evolve during the search process and the dynamics of consumer brand perceptions in response to negative brand events. Her current methodological focus is on applying natural language processing tools to unstructured (text) data. Professor Dzyabura received an S.B. in Mathematics and a Ph.D. in Marketing, both from the Massachusetts Institute of Technology.   ABSTRACT: tba   Seminar Location: Room T004 ( Building T) Jouy-en-Josas

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Speaker: Daria Dzyabura 

Assistant Professor of Marketing

https://www.stern.nyu.edu/faculty/bio/daria-dzyabura

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 809
New York, NY 10012

 

 

Biography

Daria Dzyabura joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012.

Professor Dzyabura's research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations. She has published research on modeling and measuring automobile purchase decisions and identifying "must-have" product attributes. Her current research studies how consumer preferences evolve during the search process and the dynamics of consumer brand perceptions in response to negative brand events. Her current methodological focus is on applying natural language processing tools to unstructured (text) data.

Professor Dzyabura received an S.B. in Mathematics and a Ph.D. in Marketing, both from the Massachusetts Institute of Technology.

 

ABSTRACT: tba

 

Seminar Location: Room T004 ( Building T)

Participate

Ajouter au calendrier
2019-09-27T10:00:00 2019-09-20T11:02:49 Marketing Research Seminar Speaker: Daria Dzyabura  Assistant Professor of Marketing https://www.stern.nyu.edu/faculty/bio/daria-dzyabura Leonard N. Stern School of Business Tisch Hall 40 West Fourth Street, 809 New York, NY 10012     Biography Daria Dzyabura joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2012. Professor Dzyabura's research focuses on methods for analyzing complex decision-making rules and developing efficient forecasting methods for multi-faceted buying situations. She has published research on modeling and measuring automobile purchase decisions and identifying "must-have" product attributes. Her current research studies how consumer preferences evolve during the search process and the dynamics of consumer brand perceptions in response to negative brand events. Her current methodological focus is on applying natural language processing tools to unstructured (text) data. Professor Dzyabura received an S.B. in Mathematics and a Ph.D. in Marketing, both from the Massachusetts Institute of Technology.   ABSTRACT: tba   Seminar Location: Room T004 ( Building T) Jouy-en-Josas