A New AXA - HEC Paris Chair: Gaining Expertise on Issues of Digital Transformation and Big Data
AXA and HEC Paris have created a teaching Chair, "Digital Strategy and Big Data", which was inaugurated 17th March 2014. The inauguration took place in the AXA Global Direct buildings with AXA’s CEO, Henri de Castries, in attendance. The aim of this new Chair is to develop courses on the issues of digital innovation and Big Data in large companies.
As part of his inaugural speech, Henri de Castries affirmed that “Digitial Strategy and Big Data are going to revolutionise business insurance technically (with data collection), practically (with client relationship), and ethically (with the need for regulation), all at the same time.”
The AXA “Digital Strategy and Big Data” Chair aims to develop insights into the challenges of Digital Innovation and Big Data in a large company, the impact it has on strategy, and the transformation of its business model. This Chair aims to expose students to the digital operational issues of large firms, to raise awareness of trade values associated with these strategic issues and in return, to confront the generation of “digital natives” with offers and products from AXA, and gauge their reactions.
Julien Lévy, Affiliate Professor at HEC Paris and Director of the Major and Specialized Master in “Management and New Technologies”, will have academic responsibility for this Chair.
Elective courses and modules are offered to students of the Master in Management program. In addition to the on-campus teaching, the Chair will organise an annual event in the shape of either a forum, a day of conferences or a competition on the theme of collaboration between large companies and start-ups.
This Chair complements the “Decision Science” Research Chair which AXA and HEC Paris have shared since 2010, under the direction of Itzhak Gilboa and financed by The AXA Research Fund.