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Ana Scekic

PhD student, Marketing

PhD - image - Ana Scekic

Other than the presence of extremely qualified and supportive faculty, one of the things I appreciate the most about being a PhD student here is that, through numerous seminars and research camps organized by the department, I get constant exposure to main researchers and main topics in our field.

After receiving my Masters’s degree in Economics and Business Management, with a specialization in Marketing, from LUISS Guido Carli University in Rome, I entered the industry for a few years, working as a digital analyst in a marketing consulting firm in Rome.
At the same time, however, I continued collaborating with my Masters’ thesis advisor, who invited me several times to give talks in one of his courses. I have soon realized that the days I spent going back to the University, both as a guest speaker, and as a researcher, were the ones that motivated and fulfilled me the most, and that going back to Academia was the right path for me.
I started by looking into different schools and their PhD programs. My wish was to stay in Europe, and still join a school that would offer me as high standards and as stimulating and international environment as the top US schools. HEC Paris was without a doubt one of those schools. 
Other than the presence of extremely qualified and supportive faculty, one of the things I appreciate the most about being a PhD student here is that, through numerous seminars and research camps organized by the department, I get constant exposure to main researchers and main topics in our field. 
Furthermore, I liked that at HEC Paris there was some freedom regarding the choice of a research path, since the application was not aimed at a specific and already well-defined research project. This meant that I could apply for the program with a more generic idea of what I wish to work on, and I could then define my project more deeply once I am accepted, following my interest and the interests of the faculty I got to work with.
Given my passion for visual attention research, HEC Paris was the right place to be also because of the presence of an eye-tracking lab and faculty working in that area.  Finally, I liked the structure of the program, which included intense training through specialization courses in the first years. I believe this training is extremely useful for learning the best ways to approach research, for opening the mind to numerous topics, and for understanding what the PhD path and a career in Academia entail.