Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
MSc International
Finance MSc International
Masters Specialized
programs X-HEC
programs Dual-Degree
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs


Business Development Manager - L'Oréal

Joe El-Khoury

MSc Marketing



 Abundance of professional speakers from Google, Carrefour, to GFK and P&G 


After having worked for 2 years at a leading FMCG company as a brand manager in the Middle East, I decided to enroll in the Msc in Marketing to get a fresh perspective on the marketing tools and strategies that exist in mature markets.

I felt these tools would be important as the emerging markets, which are now the focus of every company, become more and more relevant. I found that the program struck a good balance between the conceptual, quantitative, and strategic elements in marketing, emphasizing marketing as a strategic pillar in an organization.

An interesting element in the program is the abundance of professional speakers which visit us and discuss a variety of topics relevant to our courses, from Google, Carrefour, to GFK and P&G. The students are always in touch with an organization, and the concepts and in-class discussions are placed in a case-in-point frame from real-life examples that the speakers present to the class.

Outside of traditional marketing, courses like Social Media, Digital Marketing, and Corporate Social Responsibility gave the course an up-to-date edge, bringing in fresh concepts and discussions that are relevant to the quickly changing world of today. It goes without saying that having access to world renowned figures like Jean-Noel Kapferer and Vincent Bastien give is great added value to the program.