Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who
We Are Who
We Are
Egalité des chances Egalité des chances Career
Center Career
Center
International International Campus
Life Campus
Life
Sustainability Sustainability Diversity
& Inclusion Diversity
& Inclusion
Stories Stories The HEC
Foundation The HEC
Foundation
Coronavirus Coronavirus
Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting
students Visiting
students
Certificates Certificates Student
Life Student
Life
Student
Stories Student
Stories
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Train your teams Train your teams Executive MBA Executive MBA Summer School Youth Programs Youth Programs Summer programs Summer programs HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

JOE EL-KHOURY

Business Development Manager - L'Oréal

Joe El-Khoury

MSc Marketing

2013

Joe-El-Khoury

 Abundance of professional speakers from Google, Carrefour, to GFK and P&G 

 

After having worked for 2 years at a leading FMCG company as a brand manager in the Middle East, I decided to enroll in the Msc in Marketing to get a fresh perspective on the marketing tools and strategies that exist in mature markets.

I felt these tools would be important as the emerging markets, which are now the focus of every company, become more and more relevant. I found that the program struck a good balance between the conceptual, quantitative, and strategic elements in marketing, emphasizing marketing as a strategic pillar in an organization.

An interesting element in the program is the abundance of professional speakers which visit us and discuss a variety of topics relevant to our courses, from Google, Carrefour, to GFK and P&G. The students are always in touch with an organization, and the concepts and in-class discussions are placed in a case-in-point frame from real-life examples that the speakers present to the class.

Outside of traditional marketing, courses like Social Media, Digital Marketing, and Corporate Social Responsibility gave the course an up-to-date edge, bringing in fresh concepts and discussions that are relevant to the quickly changing world of today. It goes without saying that having access to world renowned figures like Jean-Noel Kapferer and Vincent Bastien give is great added value to the program.