Aller au contenu principal
A propos d'HEC A propos d'HEC Faculté et Recherche Faculté et Recherche Grande Ecole
& Masters Grande Ecole
& Masters
MBA Programs MBA Programs Programme PhD Programme PhD Executive Education Executive Education Summer School Summer School HEC Online HEC Online
A propos d'HEC En bref En bref Qui sommes-nous ? Qui sommes-nous ? Egalité des chances Egalité des chances HEC Talents HEC Talents International International Vie du campus Vie du campus Développement durable Développement durable Diversité et inclusion Diversité et inclusion Stories Stories Fondation HEC Fondation HEC Coronavirus Coronavirus Faculté et Recherche À propos À propos Corps professoral Corps professoral Départements Départements Centres Centres Chaires Chaires Knowledge Knowledge Grande Ecole
& Masters
Grande Ecole
Master in Management Grande Ecole
Master in Management
Master in International
Finance Master in International
Finance
MS
et Masters MS
et Masters
Programmes Ecole
Polytechnique-HEC Programmes Ecole
Polytechnique-HEC
Doubles Diplômes
en Admission directe Doubles Diplômes
en Admission directe
Visiting
students Visiting
students
Certificats Certificats Vie
Etudiante Vie
Etudiante
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA Programme PhD Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Certificats Executive Certificats Executive Programmes courts Executive Programmes courts Executive Online Online Entreprises Entreprises Executive MBA Executive MBA Infinity Pass Infinity Pass Summer School Youth programs Youth programs Summer programs Summer programs HEC Online En bref En bref Programme diplômant Programme diplômant Certificats Executive Certificats Executive MOOCs MOOCs Summer Programs Summer Programs

Executive Education

Luxury Today & Tomorrow

Luxury Today & Tomorrow

Paris & Milan
 

The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a truly exclusive program in luxury.
 

Contact us

 

Program Overview

 

In a future driven by new technologies, new generations, and new business models luxury cannot remain the same. Yet it must continue to be luxury and clearly differentiate itself from premium brands. The combination of expert world-class faculty and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury management.

Participants will:

  • Delve into the culture of luxury in order to grasp the essence of its specific management
  • Develop the operational skills to create and sustain luxury brands worldwide, in an omnichannel environment
  • Envision the future of luxury brands in a high-tech digital world, meeting the new demands of millennials and emerging countries
  • Learn from luxury: How any sector can learn from luxury and adopt the luxury strategy

The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.

This specialization is aimed at : 

Luxury executives who will have to develop the business of their brands by addressing more strategic issues and challenges, or create new luxury brands.

 

 

COURSE HIGHLIGHTS INCLUDE:

The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of the Chinese luxury market • Digital Transformation of Luxury and Retail Performance • Challenges of Creation and Communication in Luxury • Keeping the Luxury Prestige in the Digital Age • Developing Luxury Brands in the Spirits Business through Retail Experience and Digital • Luxury and E-Commerce • Creating in Luxury in the XXIst Century

Contact us

mathias gonano
Matias GONANO
Directeur Adjoint Sales & Development - Formations sur catalogue