Luxury Today & Tomorrow Luxury Today & Tomorrow

Program Overview

In a future driven by new technologies, new generations, and new business models luxury cannot remain the same. Yet it must continue to be luxury and clearly differentiate itself from premium brands. The combination of expert world-class faculty and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury management.

Participants will:

• Delve into the culture of luxury in order to grasp the essence of its specific management
• Develop the operational skills to create and sustain luxury brands worldwide, in an omnichannel environment
• Envision the future of luxury brands in a high-tech digital world, meeting the new demands of millennials and emerging countries
• Learn from luxury: How any sector can learn from luxury and adopt the luxury strategy

The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.

This specialization is aimed at : 

Luxury executives who will have to develop the business of their brands by addressing more strategic issues and challenges, or create new luxury brands.

COURSE HIGHLIGHTS INCLUDE:

The luxury strategy: break the rules of marketing to build luxury brands • The specific nature of the Chinese luxury market • Digital Transformation of Luxury and Retail Performance • Challenges of Creation and Communication in Luxury • Keeping the Luxury Prestige in the Digital Age • Developing Luxury Brands in the Spirits Business through Retail Experience and Digital • Luxury and E-Commerce • Creating in Luxury in the XXIst Century