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Faculté et Recherche

Anatoli COLICEV by Zoom

14 jan
2022
14H00
Jouy-en-Josas
Anglais

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2022-01-14T14:00:00 2022-01-14T15:00:00 Anatoli COLICEV by Zoom MARKETING Speaker : Anatoli COLICEV Bocconi Zoom link: https://hec-fr.zoom.us/j/98785919054 Abstract(short version): In the past decade, fueled by the prefiltration of novel datasets, the marketing-finance interface has witnessed an increased interest from academics and practioners. I will discuss, through presenting several papers, the novel findings in the area as well as a set of methodological and practical challenges associated with doing research in this interface. I will conclude with a set of fresh ideas and research directions. Jouy-en-Josas

MARKETING

Speaker : Anatoli COLICEV

Bocconi

Zoom link: https://hec-fr.zoom.us/j/98785919054

Abstract(short version): In the past decade, fueled by the prefiltration of novel datasets, the marketing-finance interface has witnessed an increased interest from academics and practioners. I will discuss, through presenting several papers, the novel findings in the area as well as a set of methodological and practical challenges associated with doing research in this interface. I will conclude with a set of fresh ideas and research directions.

Participer

Ajouter au calendrier
2022-01-14T14:00:00 2022-01-14T15:00:00 Anatoli COLICEV by Zoom MARKETING Speaker : Anatoli COLICEV Bocconi Zoom link: https://hec-fr.zoom.us/j/98785919054 Abstract(short version): In the past decade, fueled by the prefiltration of novel datasets, the marketing-finance interface has witnessed an increased interest from academics and practioners. I will discuss, through presenting several papers, the novel findings in the area as well as a set of methodological and practical challenges associated with doing research in this interface. I will conclude with a set of fresh ideas and research directions. Jouy-en-Josas