Anatoli COLICEV by Zoom
Speaker : Anatoli COLICEV
Zoom link: https://hec-fr.zoom.us/j/98785919054
Abstract(short version): In the past decade, fueled by the prefiltration of novel datasets, the marketing-finance interface has witnessed an increased interest from academics and practioners. I will discuss, through presenting several papers, the novel findings in the area as well as a set of methodological and practical challenges associated with doing research in this interface. I will conclude with a set of fresh ideas and research directions.