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Georges Rochas teaches strategy in various HEC Executive Education programs. He is also the Academic Director of the Major "Aerospace and Aviation Management" of HEC Executive MBA. This Major is also offered as an Advanced Certificate which he helped create.
Georges Rochas started his career in Canada as an Associate Professor at HEC Montreal, teaching international business and strategy. In 1975, he started his career with Air France as Vice President Marketing in Canada. He pursued his career with the airline in various managerial positions, in South America and at headquarters in Paris. In 1995, he was appointed Vice President Marketing and Sales, and joined the executive committee at a time a profound restructuring within the company and its environment.
While a Senior Consultant to Air France, he then developed teaching activities in various institutions, including HEC Paris. In 2006, he started his own consulting company working mainly for international clients in Europe and Canada.
Georges Rochas holds an HEC Executive MBA.
Employment Date: 1996
1974 MBA, Management, HEC Montréal, Canada.
1972 MSc, Management Business, EM Lyon, France.
Academic responsibilities at HEC
2016- Adjunct Professor, Cross-Departmental.
1996-2016 Affiliate Professor, Cross-Departmental.
External academic responsibilities
1999-2004 Directeur des Relations Internationales, EM Lyon.
Strategic Analysis and Management in the Aviation Industry