Articles

How to manage electronic word of mouth to boost sales - ©Fotolia - mrswilkins

In our connected world, hardly any consumer would imagine making a purchase, online or even offline, without first checking peer reviews. The effect of such electronic word of mouth (eWOM) on sales has long been proven. A new academic article examines the precise ways platform and product characteristics shape the effects of eWOM, providing crucial insights for companies on how to manage it (...)

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As far removed as they seem to be from executive boardrooms, civil rights campaigners and (...)

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Households are notoriously unsophisticated investors, with low financial literacy; and yet, banks (...)

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Innovation & Entrepreneurship3 May 2016

How knowledge can stimulate but also impede creativity

An insightful study provides a response to the long-standing question of why people's creativity (...)

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In a new study, Adrien Matray and Oliver Dessaint reveal that in the aftermath of hurricanes (...)

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Jeremy Ghez, Affiliate Professor of Economics and International Affairs at HEC Paris won with the (...)

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