Articles

catégorisation pour orienter sa stratégie marketing

Mobile phones for taking pictures and listening to music, touch pads for surfing the Web and watching videos ... for several years, consumers have been bombarded by a range of hybrid products that are difficult to categorize. This is something that businesses need to take into account, says Joseph Lajos, to minimize the likelihood of failure when launching this type of product! 

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What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle (...)

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