Prof. Anastasia Buyalskaya

Assistant Professor - Marketing

Anastasia's research seeks to better understand the underlying drivers of decision making, with a focus on the financial domain. Her current research interests include how individuals create and break financial habits, signal information about themselves using financial products, and how consumers perceive inflation. Her research uses insights and methodologies from behavioral economics, psychology and decision neuroscience. She has published in leading scientific journals, including PNAS and Management Science.

Last Articles

Changing Your Habits Depends on Context, Not Just Motivation

Using machine learning, Anastasia Buyalskaya reveals how long it takes to form a new habit. Her research could reshape how businesses build lasting behavior change.

Anastasia Buyalskaya
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