Articles

To help consumers navigate the unlimited choice of online retail, websites increasingly provide (...)

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Marketing Strategy15 January 2012

Redesign your logo ; to rejuvenate your brand

Like all living things, brands get old. However, revitalizing a logo—the most adaptable component (...)

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While economic research has traditionally emphasized knowledge and technology as the main force (...)

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Consumer Behavior15 October 2011

Rumors : How They Spread and How to Combat Them

How does a rumor initially fraught with uncertainty—which should therefore be questioned by (...)

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Sales15 September 2011

Managing International Sales Teams

As international sales forces increase, the question of standardized management becomes more (...)

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Mobile phones for taking pictures and listening to music, touch pads for surfing the Web and (...)

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What impact does a person’s age have on her purchasing habits? Gilles Laurent and Raphaëlle (...)

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Key Ideas • Spending on online advertising cannot be optimized in the same way as with traditional (...)

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