Articles

Marketing Strategy15 November 2012

The Brand France, a source of great appeal

Should France abandon manufacturing in favor of becoming a service economy? “Such a policy in key (...)

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Marketing Strategy15 January 2012

Redesign your logo ; to rejuvenate your brand

Like all living things, brands get old. However, revitalizing a logo—the most adaptable component (...)

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Mobile phones for taking pictures and listening to music, touch pads for surfing the Web and (...)

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Marketing Strategy15 February 2008

Harry Potter marketing

Published in the Harvard Business Review's prestigious list of "Breakthrough Ideas for (...)

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