“Gravity-defying fashion” business case has been published recently on The Case Centre. Luxury expert, professor of Marketing Anne Michaut, investigated books, articles, and online databases on the fascinating yet still unknown topic of digital fashion, and from this study, shared insights through a fictitious business case.
This special edition of the Knowledge@HEC review focuses on the Earth’s planetary boundaries. The issue highlights HEC Paris' approach toward organizational, environmental, and societal challenges linked to the nine planetary boundaries within which humanity can develop for generations to come. The review showcases research and initiatives aimed at informing and empowering businesses, policymakers, and future leaders. We highlight the multidisciplinary approaches in the school's research, teaching, and action, inviting HEC Paris students, graduates, professors, entrepreneurs, and donors to share their visions of a more sustainable future. "Aligning Business with Planetary Boundaries" will be officially launched at the HEC Climate Day on May 22. Meanwhile, you can find the pdf here.
For a long time, addressing sustainability problems has been regarded as a technological challenge. Today, supporting the transition to a more sustainable world has transcended this technological status and emerged as a quintessential management, economic, and behavioral challenge. Within this realm, research in social sciences and management assumes a pivotal role, offering insights across various crucial dimensions of the transition.
At HEC Paris, the integration of research, teaching, and action is a fundamental philosophy that we embody. In today's dynamic landscape, where environmental and social challenges are increasingly prominent, HEC serves as a beacon of innovation and responsibility. As Europe's leading business school, we acknowledge our responsibility to guide future leaders in navigating the complexities of a world in flux.
HEC Paris undergoes a transformative shift in its curriculum. Building on its legacy of sustainability initiatives, the institution now prioritizes planetary boundaries and societal impact. The updated curriculum emphasizes sustainability integration and student empowerment for real-world impact. This reflects HEC's dedication to nurturing leaders prepared to address modern challenges.
In Europe, nearly 80% of diaper packaging depicting a sleeping baby show unsafe sleeping positions – that’s the shocking finding from Professor Anne Laure Sellier of HEC Paris and her colleagues from across Europe.
By Anne Laure Sellier
The linear “take-make-waste” business model is a recipe for killing the planet. With global circularity at 7.2 %, supply chains create enormous amounts of waste, a vital driver of the triple planetary crisis of climate change, biodiversity loss, and pollution. Recent research by Daniel Halbheer (HEC Paris) and his colleagues Stefan Buehler (University of St. Gallen) and Rachel Chen (UC Davis) shows how going circular by recycling end-of-life products can improve profit and reduce the corporate waste footprint.
By Daniel Halbheer
How to find a balance between executives and employees' objectives to attract and retain talents? How to show legitimacy and trust to align with citizens' values in a time of conflicts? What is the good timing to leave a company? Understanding these multifaceted questions is key for navigating the talent competition and fostering personal career growth. Today, students seek ethical employers, while employees yearn for deeper meaning in their work. Simultaneously, governments and consumers closely examine firms' practices throughout the supply chain. In this edition, researchers from diverse fields offer insights and business cases gleaned from their investigations.
How long does it take to form a new habit, whether starting a yoga routine or flossing after brushing teeth? A wide-ranging study by Anastasia Buyalskaya from HEC Paris, Hung Ho of the University of Chicago, Xiaomin Li and Colin Camerer of California Institute of Technology, and Katherine L. Milkman and Angela L. Duckworth of the University of Pennsylvania, applies machine learning to answer that question. Three key facts: Machine learning: The study uses large datasets and machine learning to uncover the diverse contextual variables influencing habit formation. Debunking the 21-days myth: There is actually not a fixed timeframe to establish new habits. Context matters: Certain variables had very little effect on the formation of a habit, whereas other factors turned out to matter a lot.
By Anastasia Buyalskaya
Sales is an occupation known for its high turnover rates. How do employers value a salesperson’s experience, and does it matter whether they have hopped between industries and firms? Dominique Rouziès, Professor of Marketing at HEC Paris, and her co-authors Bertrand Quélin and Michael Segalla (HEC Paris), Ali Reza Keshavarz (School of Business, Maynooth University) and Francis Kramarz (CREST-ENSAE), dug deeper to find out what experience means for a sales professional’s compensation levels and career prospects.
By Dominique Rouziès , Bertrand Quélin , Michael Segalla