Digital Transformation Program Details

Curriculum

Objective

Whatever your original training, to get you prepared for managing the digital issues that the company you will enter –or advice– will face.

Principles

  • Digital strategy
  • Digital project management
  • Change management
  • Consulting

Program Details

Week 1 : Digital Business Strategy

Christian Dussart’s introductory course:

  • Digital strategy
  • Digital marketing strategy
  • Social media opportunity

and conferences on digital transformation.

Week 2-4 : E-commerce & Digital Marketing Project Management

  • Define a strategy for a new web/mobile site that must integrate an existing business and all its constraints
  • Deliver a fully functional site by working with developers and designers during 3 weeks.

Week 5: Beefing up

One week of lectures, cases and testimonials on digital transformation issues:

  • Big data
  • Organizational change
  • Challenging existing business models
  • Launching new businesses
  • Creating a digital ecosystem
  • Integrating new competencies
  • ...

Week 6-7: Consulting

  • Integrate a click & mortar company to study, analyze and document a digital business case and deliver your recommendations.
  • Get guidelines and professional coaching.

Final day on the outcomes & best practices.