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Julien LEVY

Associate Professor (Education Track)

Strategy and Business Policy

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Associate Professor  - Scientific Director of the HEC Innovation & Entrepreneurship Center  - Head of the Chair ICADE for Better Urban Living. 

Julien Lévy has completed extensive studies in philosophy and political sociology (Panthéon-Sorbonne University, Paris), is a graduate of Science-Po Paris and HEC Paris , and earned a PhD in management from HEC Paris. He has been a Visiting Scholar at the Amos Tuck School of Business Administration in Dartmouth and a Visiting Researcher at the University of California in Berkeley.

In 1998 he became an Affiliate Professor (since Associate Professor) at HEC and started the first electronic marketing course in France, together with Jacques Lendrevie.

In 2002 he was made Director of the 3rd year specialization in e-business, the Digital Major coordinated in partnership with Télécom ParisTech.

In 2011 he helped create and was appointed head of the E-business Chair in "Digital Innovation for Business", sponsored by five Internet entrepreneurs: Jacques-Antoine Granjon (founder and CEO of, Pierre Kosciusko-Morizet (founder and CEO of PriceMinister), Xavier Niel (founder of Free and Vice Chairman of the Board), Steve Rosenblum (founder and CEO of and Marc Simoncini (Meetic founder and CEO).

In this capacity, he established and has since run the "Digital Entrepreneur" Certificate, an English language program for graduates from HEC, dealing with e-business and start-ups.

From 2014 to 2020, hebecame head of the AXA Digital Strategy and Big Data Chair. In this role he set up and co-directed the "Digital Transformation" Certificate, focusing on the challenges of e-business in large corporations. In 2022, he becomes the head of the ICADE Chair for Better Urban Living and turn the previous Certificate into the Innovation for Good Certificate.

He is the co-director of the MBA Specialization Digital Innovation. He created and manages two HEC-Netexplo Executive Short Certificates: Data for Managers that has been training more than 3,500 managers and Business Innovation for a Sustainable Environment (with B. Lefebvre-Tavignot) launched in Novembre 2022.

In 2015, he is appointed Director of the newly created Digital Center at HEC, the task of which is to coordinate chairs and programs in e-business: elective courses, Académies, Major, Certificates. After its fusion with the Entrepreneurship Center, he is now the head of the HEC Paris Innovation & Entrepreneurship Center that coordinates the chairs, the programmes and the initiatives of the Grande Ecole, MBA and Executive Education that deal with innovation, digital, data, entrepreneursip, social entrepreneurship and that includes the HEC incubator at Station F. 

His educational initiatives focus on learning by doing: the classwork is reduced and redesigned, and more emphasis is placed on “mentored challenges” during which participants learn by doing (e.g. using a brief to develop a functional offer in three weeks). This approach has been tested and developed over several years and shares commonalities with design thinking and lean management methods.

His current research focuses on organizational innovation and company transformation: digital, data or related to sustainability.

He is co-author of Mercator, the bestselling French language marketing manual (Dunod, 13rd Edition, 2022).


  • Visiting Researcher, University of California, Berkeley - USA
  • Visiting Scholar, Amos Tuck School of Business Administration - USA
  • Doctorat en Sciences de Gestion (Ph.D. in Marketing), HEC Paris - France
  • Diplome Grande Ecole, HEC Paris - France
  • Diplome de l'Institut d'Etudes Politiques, Institut d'Etudes Politiques de Paris (Sciences Po) - France
  • DEA de Sociologie Politique (Master), Université Paris I Panthéon Sorbonne - France
  • DEA de Philosophie (Master), Université Paris I Panthéon Sorbonne - France

Academic appointments

Academic Responsibilities at HEC

  • 2020- Associate Professor (Education Track), Strategy and Business Policy HEC Paris
  • 2006-2019 Affiliate Professor HEC Paris
  • 2011-2015 Holder of the Digital Innovation for Business Center HEC Paris
  • 2014- Co-director of the Digital Transformation Certificate HEC Paris
  • 2014- Holder of the AXA Digital Strategy and Big Data Chair HEC Paris
  • 2002-2012 Directeur du Mastère HEC-TELECOM Paris "Management et Nouvelles Technologies" HEC Paris
  • 2011- Director of the Digital Innovation for Business Certificate HEC Paris
  • 1998-2005 Fellow Professor HEC Paris