The Certificate consists of two distinct components: an in class “theoretical” part that explores Inclusive & Social Business themes and studies business involvement in the fight against poverty, complementing the students' main fields of study; and a “field” aspect that takes part in a business, social integration structure, or social entrepreneurship project involved in fighting poverty.
The theoretical part
This part is divided into “courses” and “tracks”. Each course/track involves lectures, readings, cases, conferences, both at HEC and in situ of some social organizations.
- Bottom-Up Innovation: Empowering Communities for Social Impact
- Social Innovation / Entrepreneurship
- Marketing & Social Innovation
- Finance & Social Innovation
- Tracks :
« Access to .. » sessions designed to analyze actual inclusive business models developed in key “access” areas such as energy, food, or health
« Methods & Tools » sessions such as social impact assessment and behavioral economics.
The field part
- The Immersion week:
The objective is for participants to immerse themselves in the field of poverty alleviation by spending one week with social entrepreneurs and social organizations. The idea is both to spend time co-working “in the trenches” and to meet managers who are helping alleviate poverty. Such an immersion is meaningful, humanly rich, and full of learning potential. It has always made an impact on our participants’ lives.
- The Fieldwork:
The Fieldwork is an integral part of the SB/EP Certificate. Participants are expected to work on a “field project” throughout the six-week-program. In addition, five days are earmarked so that participants have time in the field. They can choose between a field project within a firm or an association, or they can choose to do an Individual Project—individually or in small groups—as some participants may already have a social business project they would like to develop.
The field project can take many forms: developing of a new project/product/service; joining missions related to the company’s communication, strategy, governance, or business profitability; evaluating the organization’s social impact, etc.
Here are some of the 2018 partners for the Certificate’s field part: ANDES, ARES, Association AURORE, Clair & Net, Croix Rouge française - délégation des Hauts-de-Seine, Communauté Emmaüs de Longjumeau, Emmaus Communities in the UK, Emmaüs Défi, ENVIE Trappes, Extramuros, Farinez'vous, REvivre, Samu Social, Rebond Insertion, etc...
Faculty and Experts
- Bénédicte Faivre-Tavignot, Affiliate Professor of Strategy & Business Policy, Executive Director of the Society & Organizations (S&O) Center
- Jacques Berger, Director, Action Tank “Entreprise & Pauvreté”
- Rachel Maignan, Investor in social businesses, ESFIN Gestion
- David Ménascé, General Manager, AZAO
- Laurence Moret, Press and Institutional Partnerships Manager, Crédit Coopératif
- Lise Penillard, Executive Director of the MSc in Sustainability and Social Innovation, HEC Paris
- Tatiana Thieme, University Lecturer in Geography, University of Cambridge, and Director of Studies and Fellow, Fitzwilliam College
- Justin Dekoszmovszky, Partner and UK general manager, AZAO
- Charles-Edouard Vincent, CEO and founder of Lulu dans ma rue and founder of Emmaüs Défi
And other inspiring people among whom
- Emmanuel Faber, Chairman and CEO of Danone
- Martin Hirsch, High Commissioner for Active Solidarities and High Commissioner for Youth in the French government between 2007 and 2010, now Head of the Assistance Publique-Hôpitaux de Paris
- Jean-Michel Severino, President of I&P (Investissement & Partenaires), former CEO of France’s International Development Agency – AFD and former Vice President for Asia at the World Bank
- Professor Muhammad Yunus, Bangladeshi social entrepreneur, banker, economist and civil society leader, Nobel Peace Prize winner in 2006