Skip to main content
About HEC About HEC
Summer School Summer School
Faculty & Research Faculty & Research
Purpose Day Purpose Day
Master’s programs Master’s programs
Bachelor Programs Bachelor Programs
MBA Programs MBA Programs
PhD Program PhD Program
Executive Education Executive Education
HEC Online HEC Online
About HEC
Overview Overview
Who
We Are
Who
We Are
Egalité des chances Egalité des chances
HEC Talents HEC Talents
International International
Campus
Life
Campus
Life
Sustainability Sustainability
Diversity
& Inclusion
Diversity
& Inclusion
Stories Stories
The HEC
Foundation
The HEC
Foundation
Summer School
Youth Programs Youth Programs
Summer programs Summer programs
Online Programs Online Programs
Faculty & Research
Overview Overview
Faculty Directory Faculty Directory
Departments Departments
Centers Centers
Chairs Chairs
Grants Grants
Knowledge@HEC Knowledge@HEC
Master’s programs
Master in
Management
Master in
Management
Master's
Programs
Master's
Programs
Double Degree
Programs
Double Degree
Programs
Bachelor
Programs
Bachelor
Programs
Summer
Programs
Summer
Programs
Exchange
students
Exchange
students
Student
Life
Student
Life
Our
Difference
Our
Difference
Bachelor Programs
Overview Overview
Course content Course content
Admissions Admissions
Fees and Financing Fees and Financing
MBA Programs
MBA MBA
Executive MBA Executive MBA
TRIUM EMBA TRIUM EMBA
PhD Program
Overview Overview
HEC Difference HEC Difference
Program details Program details
Research areas Research areas
HEC Community HEC Community
Placement Placement
Job Market Job Market
Admissions Admissions
Financing Financing
Executive Education
Home Home
About us About us
Management topics Management topics
Open Programs Open Programs
Custom Programs Custom Programs
Events/News Events/News
Contacts Contacts
HEC Online
Overview Overview
Degree Program Degree Program
Executive certificates Executive certificates
MOOCs MOOCs
Summer Programs Summer Programs
Youth programs Youth programs

Marieke HUYSENTRUYT

Associate Professor

Strategy and Business Policy

 Profile picture

Biography

Marieke Huysentruyt is Associate Professor (with tenure) in Strategy and Business Policy and academic director of the Inclusive Economy Center at HEC Paris. She is also and academic affiliate at SITE, Stockholm School of Economics and at ideas42 in the US. She currently serves on EFRAG’s Working Group tasked by the European Commission with the elaboration of social standards and disclosures and on the editorial review board of the Academy of Management Discoveries. She received her PhD in Economics from the London School of Economics, a MSc in Applied Economics and Management from Cornell University and a MSc in Bioengineering from the Catholic University of Leuven.

Her research examines the social dimensions of firms. Leveraging behavioral insights, she strives to develop, test, evaluate and scale new strategies for businesses that effectively improve their social impact.  She combines original data collection and rigorous scientific research in order to offer reliable solutions for decision-makers seeking to further economic inclusion and expand economic opportunity for all.

Her work has been published in various outlets, including Management Science and American Economic Journal: Economic Policy; featured in the Economist and Stanford Social Innovation Review; and awarded grants from the European Commission, Belgian National Science Foundation (FWO), and the Strategy Research Foundation. Prior to joining HEC Paris, Marieke was co-founder and co-director of the Oksigen eco-system designed to promote and support social business innovation and social entrepreneurship (comprising i-propeller, Oksigen Lab, and the SI2 fund). She has been a faculty member at the Stockholm School of Economics and London School of Economics, and a visiting scholar at Harvard University and the Sante Fe Institute.

Scientific articles

The Governance of Nonprofits and Their Social Impact: Evidence from a Randomized Program in Healthcare in the Democratic Republic of Congo

Management Science, Forthcoming, (in coll. with A. FANGWA, C. FLAMMER, B. QUELIN)

Communication Frames and Beneficiary Engagement in Corporate Social Initiatives: Evidence from a Randomized Controlled Trial in France

Strategic Management Journal, September 2022, vol. 43, n° 9, pp 1823-1853, (in coll. with R. DURAND)

How Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition

Management Science, October 2021, vol. 67, n° 10, pp 6294-6316, (in coll. with I. GANGULI, C. LE COQ)

Exploration in Teams and the Encouragement Effect: Theory and Experimental Evidence

Management Science, December 2020, vol. 66, n° 12, pp 5485-6064, (in coll. with E. VON ESSEN, T. MIETTINEN)

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Unraveling Belgian fashion designers' high perceived success: A set-theoretic approach

Journal of Business Research, April 2016, vol. 69, n° 4, pp 1407-1411, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

Journal of Business Research, November 2016, vol. 69, n° 11, pp 5461-5466, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Dynamics of retail-bank branching in Antwerp (Belgium) 1991–2006: Evidence from micro-geographic data

Journal of Banking and Finance, February 2013, vol. 37, n° 2, pp 291-304, (in coll. with E. LEFEVERE, C. MENON)

Child Benefit Support and Method of Payment: Evidence from a Randomized Experiment in Belgium

The American Economic Journal: Economic Policy, december, 2 2010, vol. 2, n° 2, pp 163-184, (in coll. with E. LEFEVERE)

How do people value extended warranties? Evidence from two field surveys

Journal of Risk and Uncertainty, 2010, vol. 40, n° 3, pp 197-218, (in coll. with D. READ)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau (in coll. with J. MOYERSOEN, P. MICHIELS, P. COLRUYT, S. SERNEELS)

Chapters in edited books

The joint search for new approaches with a public good benefit

Social Economy Science, Transforming The Economy And Making Society More Resilient, G.Krlev, D. Wruk, G. Pasi, M. Bernhard, Oxford University Press, 1, 71-89

Proceedings

The Effects of Audience-organization Alignment on Access to Social Benefits

2023 Academy of Management Annual Meeting , 2023 , 2023 , 1 (P. Gouvard)

Corporate Social Responsibility, Financial Materiality, and the Challenges of Forced Migration

2022 AoM meeting , 2022 , 2022 , 1 (L. NARDI)

Working papers

Scientific articles

Communication Frames and Beneficiary Engagement in Corporate Social Initiatives: Evidence from a Randomized Controlled Trial in France

Strategic Management Journal, September 2022, vol. 43, n° 9, pp 1823-1853, (in coll. with R. DURAND)

How Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition

Management Science, October 2021, vol. 67, n° 10, pp 6294-6316, (in coll. with I. GANGULI, C. LE COQ)

Exploration in Teams and the Encouragement Effect: Theory and Experimental Evidence

Management Science, December 2020, vol. 66, n° 12, pp 5485-6064, (in coll. with E. VON ESSEN, T. MIETTINEN)

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau (in coll. with J. MOYERSOEN, P. MICHIELS, P. COLRUYT, S. SERNEELS)

Chapters in edited books

The joint search for new approaches with a public good benefit

Social Economy Science, Transforming The Economy And Making Society More Resilient, G.Krlev, D. Wruk, G. Pasi, M. Bernhard, Oxford University Press, 1, 71-89

Proceedings

The Effects of Audience-organization Alignment on Access to Social Benefits

2023 Academy of Management Annual Meeting , 2023 , 2023 , 1 (P. Gouvard)

Corporate Social Responsibility, Financial Materiality, and the Challenges of Forced Migration

2022 AoM meeting , 2022 , 2022 , 1 (L. NARDI)

Working papers

Education

  • Ph.D. in Economics, London School of Economics & Political Science - United Kingdom
  • Master of Science in Applied Economics and Management, Cornell University - USA
  • Master in Engineering in Biological and Agricultural Sciences, Université catholique de Leuven (KULeuven) - Belgium

Academic appointments

Academic Responsibilities at HEC

  • 2021- Associate Professor, Strategy and Business Policy HEC Paris
  • 2018-2021 Assistant Professor, Strategy and Business Policy HEC Paris
  • 2018- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris

Scientific Activities

Editorial activities

  • Reviewer: Oxford Review of Economic Papers, Journal of Development Economics, Journal of Economic Psychology, European Economic Review, Nonprofit and Voluntary Sector Quarterly, Economica, Applied Psychology, Journal of Banking and Finance, Journal of Management Studies, Industry and Innovation, Journal of Business Ethics

  • Awards & honors

    • 2022 Winner with Leandro Nardi, SO research fellow HEC Paris, of the 2022 Carolyn Dexter Award for research "Corporate social responsability, financial materiality, and the challenge of forced migration: evidence from tragic refugee incidents in Europe"
    • 2017 Best Paper Award at the 14th Annual Conference on Social Entrepreneurship at Northeastern University in Boston for the paper: Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition