Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
X-HEC
programs X-HEC
programs
Dual-Degree
programs Dual-Degree
programs
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Masters Executive Masters Executive Certificates Executive Certificates Executive short programs Executive short programs Online Online Executive MBA Executive MBA Train your teams Train your teams Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Marieke HUYSENTRUYT

Assistant Professor

Strategy and Business Policy

 Profile picture

Biography

Marieke Huysentruyt’s research and teaching concern the effectiveness of organizations at addressing today’s major societal challenges, like inequality and global warming. She has studied, among other topics: the effects of personal values, organizational culture and management practices on firm productivity (drawing on both experimental evidence and large-scale, cross-country panel data on social enterprises), the role of individual intrinsic and extrinsic motives in influencing the performance of nascent social entrepreneurs (using a field experiment), how empathy affects the success of corporate social initiatives (using field experiments). 

She received several awards including the Best Paper Award at the 14th Annual Conference on Social Entrepreneurship in 2017. She has published in Management Science, American Economic Journal: Economic Policy, Journal of Risk and Uncertainty and others. Her work has been featured in the Economist and been awarded grants from the European Commission, Research Foundation Flanders, and the Strategy Research Foundation.

Marieke Huysentruyt is Assistant Professor of Strategy at HEC Paris, and academic affiliate at the Stockholm Institute of Transition Economics, Stockholm School of Economics, and ideas42, a non-profit organization that uses insights from behavioral economics and psychology to solve social problems.

Prior to joining HEC, she was a social entrepreneur, co-founder and co-leader of the Oksigen Lab, a non-profit accelerator and a research lab for soci(et)al entrepreneurship, and i-propeller, a boutique consultancy that helps firms develop service innovations that are not only profitable but also have a large positive societal impact. 

Marieke Huysentruyt received a M.Sc. in Bioengineering from Catholic University of Leuven, a M.Sc. in Applied Economics and Management from Cornell University, and a Ph.D. in Economics from the London School of Economics.

Scientific articles

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

Journal of Business Research, November 2016, vol. 69, n° 11, pp 5461-5466, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Unraveling Belgian fashion designers' high perceived success: A set-theoretic approach

Journal of Business Research, April 2016, vol. 69, n° 4, pp 1407-1411, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Dynamics of retail-bank branching in Antwerp (Belgium) 1991–2006: Evidence from micro-geographic data

Journal of Banking and Finance, February 2013, vol. 37, n° 2, pp 291-304, (in coll. with E. LEFEVERE, C. MENON)

Child Benefit Support and Method of Payment: Evidence from a Randomized Experiment in Belgium

American Economic Journal: Economic Policy, May 2010, vol. 2, n° 2, pp 163-184, (in coll. with E. LEFEVERE)

How do people value extended warranties? Evidence from two field surveys

Journal of Risk and Uncertainty, 2010, vol. 40, n° 3, pp 197-218, (in coll. with D. READ)

Understanding Declining Mobility and Inter-household Transfers among East African Pastoralists

Economica, April 2009, vol. 76, n° 302, pp 315-336, (in coll. with C. B. BARRETT, J. G. MCPEAK)

Nonprofits and public good provision: A contest based on compromises

European Economic Review, November 2006, vol. 50, n° 8, pp 1909-1935, (in coll. with N. H. CHAU)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau

Scientific articles

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

Journal of Business Research, November 2016, vol. 69, n° 11, pp 5461-5466, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Unraveling Belgian fashion designers' high perceived success: A set-theoretic approach

Journal of Business Research, April 2016, vol. 69, n° 4, pp 1407-1411, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Dynamics of retail-bank branching in Antwerp (Belgium) 1991–2006: Evidence from micro-geographic data

Journal of Banking and Finance, February 2013, vol. 37, n° 2, pp 291-304, (in coll. with E. LEFEVERE, C. MENON)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau

Education

  • Ph.D. in Economics, London School of Economics & Political Science - United Kingdom
  • Master of Science in Applied Economics and Management, Cornell University - USA
  • Master in Engineering in Biological and Agricultural Sciences, Université catholique de Leuven (KULeuven) - Belgium

Academic appointments

Academic responsabilities at HEC

  • 2018- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2018- Assistant Professor, Strategy and Business Policy HEC Paris

Scientific Activities

Editorial activities

  • Reviewer: Oxford Review of Economic Papers, Journal of Development Economics, Journal of Economic Psychology, European Economic Review, Nonprofit and Voluntary Sector Quarterly, Economica, Applied Psychology, Journal of Banking and Finance, Journal of Management Studies, Industry and Innovation, Journal of Business Ethics

  • Awards & honors

    • 2017 Best Paper Award at the 14th Annual Conference on Social Entrepreneurship at Northeastern University in Boston for the paper: Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition