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Marieke HUYSENTRUYT

Associate Professor

Strategy and Business Policy

 Profile picture

Biography

Marieke Huysentruyt is Associate Professor (with tenure) in Strategy and Business Policy and academic director of the Inclusive Economy Center at HEC Paris. She is also and academic affiliate at SITE, Stockholm School of Economics and at ideas42 in the US. She currently serves on EFRAG’s Working Group tasked by the European Commission with the elaboration of social standards and disclosures and on the editorial review board of the Academy of Management Discoveries. She received her PhD in Economics from the London School of Economics, a MSc in Applied Economics and Management from Cornell University and a MSc in Bioengineering from the Catholic University of Leuven.

Her research examines the social dimensions of firms. Leveraging behavioral insights, she strives to develop, test, evaluate and scale new strategies for businesses that effectively improve their social impact.  She combines original data collection and rigorous scientific research in order to offer reliable solutions for decision-makers seeking to further economic inclusion and expand economic opportunity for all.

Her work has been published in various outlets, including Management Science and American Economic Journal: Economic Policy; featured in the Economist and Stanford Social Innovation Review; and awarded grants from the European Commission, Belgian National Science Foundation (FWO), and the Strategy Research Foundation. Prior to joining HEC Paris, Marieke was co-founder and co-director of the Oksigen eco-system designed to promote and support social business innovation and social entrepreneurship (comprising i-propeller, Oksigen Lab, and the SI2 fund). She has been a faculty member at the Stockholm School of Economics and London School of Economics, and a visiting scholar at Harvard University and the Sante Fe Institute.

Scientific articles

Communication Frames and Beneficiary Engagement in Corporate Social Initiatives: Evidence from a Randomized Controlled Trial in France

Strategic Management Journal, Forthcoming, (in coll. with R. DURAND)

How Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition

Management Science, October 2021, vol. 67, n° 10, pp 6294-6316, (in coll. with I. GANGULI, C. LE COQ)

Exploration in Teams and the Encouragement Effect: Theory and Experimental Evidence

Management Science, December 2020, vol. 66, n° 12, pp 5485-6064, (in coll. with E. VON ESSEN, T. MIETTINEN)

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

Journal of Business Research, November 2016, vol. 69, n° 11, pp 5461-5466, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Unraveling Belgian fashion designers' high perceived success: A set-theoretic approach

Journal of Business Research, April 2016, vol. 69, n° 4, pp 1407-1411, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Dynamics of retail-bank branching in Antwerp (Belgium) 1991–2006: Evidence from micro-geographic data

Journal of Banking and Finance, February 2013, vol. 37, n° 2, pp 291-304, (in coll. with E. LEFEVERE, C. MENON)

How do people value extended warranties? Evidence from two field surveys

Journal of Risk and Uncertainty, 2010, vol. 40, n° 3, pp 197-218, (in coll. with D. READ)

Understanding Declining Mobility and Inter-household Transfers among East African Pastoralists

Economica, April 2009, vol. 76, n° 302, pp 315-336, (in coll. with C. B. BARRETT, J. G. MCPEAK)

Nonprofits and public good provision: A contest based on compromises

European Economic Review, November 2006, vol. 50, n° 8, pp 1909-1935, (in coll. with N. H. CHAU)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau (in coll. with J. MOYERSOEN, P. MICHIELS, P. COLRUYT, S. SERNEELS)

Working papers

Scientific articles

How Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition

Management Science, October 2021, vol. 67, n° 10, pp 6294-6316, (in coll. with I. GANGULI, C. LE COQ)

Exploration in Teams and the Encouragement Effect: Theory and Experimental Evidence

Management Science, December 2020, vol. 66, n° 12, pp 5485-6064, (in coll. with E. VON ESSEN, T. MIETTINEN)

Person–Organization Fit and Incentives: A Causal Test

Management Science, January 2017, vol. 63, n° 1, pp 73-96, (in coll. with O. ANDERSSON, T. MIETTINEN, S. UTE)

Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

Journal of Business Research, November 2016, vol. 69, n° 11, pp 5461-5466, (in coll. with S. JACOBS, B. CAMBRÉ, A. SCHRAMME)

Books

All Social 3.0 - Can entrepreneurs save the world?

Manteau (in coll. with J. MOYERSOEN, P. MICHIELS, P. COLRUYT, S. SERNEELS)

Working papers

Education

  • Ph.D. in Economics, London School of Economics & Political Science - United Kingdom
  • Master of Science in Applied Economics and Management, Cornell University - USA
  • Master in Engineering in Biological and Agricultural Sciences, Université catholique de Leuven (KULeuven) - Belgium

Academic appointments

Academic Responsibilities at HEC

  • 2021- Associate Professor, Strategy and Business Policy HEC Paris
  • 2018-2021 Assistant Professor, Strategy and Business Policy HEC Paris
  • 2018- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris

Scientific Activities

Editorial activities

  • Reviewer: Oxford Review of Economic Papers, Journal of Development Economics, Journal of Economic Psychology, European Economic Review, Nonprofit and Voluntary Sector Quarterly, Economica, Applied Psychology, Journal of Banking and Finance, Journal of Management Studies, Industry and Innovation, Journal of Business Ethics

  • Awards & honors

    • 2017 Best Paper Award at the 14th Annual Conference on Social Entrepreneurship at Northeastern University in Boston for the paper: Do Nascent Social Entrepreneurs Respond to Rewards? A Field Experiment on Motivations in a Grant Competition