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World Knowledge Forum: HEC Paris Faculty Share Expertise on Luxury and Climate Change

23 October 2013

The 14th annual World Knowledge Forum (WKF) ‘One Asia Metamorphism: The Answer to a New Social Order and Global Solution’ took place from 15th – 17th October in Seoul, Korea . HEC Professors Bernard Garrette, Vincent Bastien and Andrea Masini participated in different round tables, sharing their research on the Luxury Market, Electric Vehicles and Climate Change, all of which are considered  key subjects for Asia.

Bernard Garrette, Vincent Bastien - WKF 2013 - HEC Paris

The World Knowledge Forum (WKF 2013) held from 15th to 17th in Seoul, is the largest business forum in Asia and brings together speakers from around the globe in order to tackle the issues of our rapidly changing world. It aims to redress Asian Values as a basis from which to explore the boundaries of the current capitalist system; as a leader of change and innovation, Asia plays a key role in discovering solutions to today’s crises.

On October 15th, Bernard Garrette, Professor of Strategy and Associate Dean of the MBA program chaired a round table entitled ‘Insights into Luxury Strategy and Luxury Brands’ in which Vincent Bastien, Professor of Luxury Marketing at HEC Paris, participated as one of two speakers. Known as the expert of Luxury Marketing, Vincent Bastien, former CEO of Louis Vuitton, co-wrote ’The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands’ with Professor Jean-Noël Kapferer. The purpose of this debate was to look at why luxury companies have had to break away from conventional marketing rules by using different strategies, and to discuss how they have become so successful, especially in Asian markets.

Andrea Masini, Associate Professor in Operations Management and Information Technology at HEC Paris, chaired another panel,‘Electric Cars Take the Wheel’. Professor Masini conducts interdisciplinary research into the study of the operational and organizational impact of technological innovations, with particular emphasis on ICT, renewable energy technologies and sustainability issues. He also participated in the session on ‘Climate Change and Smart Adaption’ which assessed the most recent IPCC report and addressed the two main aspects of climate change: mitigation and adaptation


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