Press Releases

Odyssey 3.14 – Reinvent your business model by Laurence Lehmann-Ortega, Hélène Musikas et Jean-Marc Schoettl

12 November 2014

Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation.

Odyssey 3.14 offers an original approach by inviting to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model.


Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analyzed over 80 companies that have successfully invented or reinvented their business models.

The Odyssey 3.14 app-book offers an interactive mobile reading experience, user-friendly navigation and enhanced content with videos, slideshows, images and hundreds of graphics. In addition to the structured approach, the app-book also provides access to the Odyssey 3.14 case collection, offering the opportunity to select the cases according to the interest of the reader (i.e. B to B, B to C or B to B to C; innovation trends, 14 directions, …).


Laurence Lehmann-Ortega, Affiliate Professor at HEC Paris is an HEC graduate who holds a PhD in Management Sciences. She is a specialist of business model innovation.

Hélène Musikas, Affiliate Professor at HEC Paris, is a graduate from École Normale Supérieure and Sup Telecom. She has acquired a vast professional experience,working for McKinsey & Co, Bain & Co and Orange both in France and in the United States.

Jean-Marc Schoettl, ESCP Europe graduate, holds a PhD in Organizational Sciences from Paris Dauphine. He has extensive experience in consulting and research in business model innovation.

Press Contact HEC Paris: Leyla Douci, +33 1 39 67 94 23,

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