Students and Faculty
Fashion Management
51%
Women
57
Nationalities represented
55%
Student nationalities outside of Europe
22
Average age
48%
Post-bachelor's level
29%
Non-business background
Students
The Fashion Management program at HEC is a fast, high-quality gateway towards the understanding of the fashion industry and market.
The experience offered me a deep insight on what creating, managing and working in a fashion company – be it luxury...
Summer School
Fashion Management
For me, among the most invaluable aspects of the course were the balance between theory and practice, and the opportunity to work with students from many different countries
The Fashion Management Program at HEC Paris provides students with...
Summer School
Never was I given so much detailed insight into the fashion management industry than here at HEC Paris
HEC Paris and the Fashion Management program: a new universe I had the chance of entering this summer. The decision to come here for the...
Summer School
Fashion Management
Academic team
Academic Director
Gachoucha Géraldine Kretz, Affiliate Professor
Gachoucha Kretz holds a PhD from HEC Paris. Upon earning a master’s degree in finance and spending several years as a finance consultant and executive at Arthur Andersen and LVMH, she decided to pursue her career in marketing research and teaching. She earned an MSc. in Communication at CELSA (the French communication “grande école” at La Sorbonne) and an MA in Marketing and Strategy at Université Paris Dauphine before attending the HEC Paris PhD program. She completed her doctoral dissertation under the supervision of Jean-Noël Kapferer and Kristine De Valck.
Gachoucha Kretz specializes in brand management with a focus on the following areas: digital branding, fashion and luxury brand management and social media marketing and branding. Her latest publications deal with fashion and luxury blogging and its impact on brand management. She is also co-authoring a textbook on luxury brand management to be published by SAGE London. She teaches a wide range of HEC students from Summer School and MSc. to post graduate programs such as MBAs and executive MBAs and transversal audiences such as the Luxury Certificate program.
Gachoucha Kretz is also a visiting professor at the Università Cattolica del Sacro Cuore in Milan and at Meiji University in Tokyo where she teaches the Netnographic research method (Kozinets 2010) applied to luxury and fashion and fashion and luxury marketing.
She is a member of the Association for Consumer Research, of the Association Française du Marketing and of the Consumer.