Faculty Directory

DE VALCK Kristine

Kristine DE VALCK

Associate Professor

Marketing

Member of CNRS-GREGHEC Research Group


Kristine de Valck is Associate Dean and Director of the PhD Program at HEC Paris. Her research and teaching focus on how the Internet in general and social media in particular have changed consumer behavior, organizations, and marketing practice. 

Her work has been published in the British Journal of Management , Decision Support Systems , Journal of Interactive Marketing , Journal of Marketing , Journal of Marketing Research, Journal of Public Policy and Marketing and Psychology & Marketing , as well as in various edited books. Kristine has won multiple awards for her research including the prestigious ‘Citations of Excellence Award 2013’ for her dissertation-based article that is among the 50 most-cited publications among 13,000 articles published in the top international academic journals.

Kristine has developed numerous courses about marketing through social media, including a freely available course on iTunesU (2010) and a MOOC on Coursera (2017). Kristine  regularly collaborates with companies, including Air France-KLM, BNP-Paribas, Canson, Carrefour, Disneyland Paris, Etam Group, Faurecia, Gucci, Hammerson, Meetic, Orange Business Service, Renault, Saint Laurent, SFR, and Yahoo! Kristine was the academic director of the International Teachers Programme from 2012-2014, she headed the Marketing PhD program from 2010-2013, and the Marketing Department from 2015-2018. Kristine held the Luxury Chair at HEC Paris sponsored by Kering from 2015-2018. Currently, she is board member of the International Schools in Business Management consortium.  

Kristine has a PhD in Marketing Management from RSM Erasmus University and she has been a faculty member at HEC Paris since 2004.

 

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