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EVRARD Yves

Yves EVRARD

Emeritus Professor

Marketing


Yves EVRARD is a graduate in Engineering from Ecole Polytechnique from Paris and holds a Ph.D. in Management from Paris-Dauphine University. He has been Associate Dean for Research at HEC and was visiting professor in several international institutions: University of California, Berkeley ; Stern School, NYU (New York University); UFRGS and FGV (Brasil) ;Esade, Barcelona.

His major areas of interest are on one side research methods(the fourth edition of the book MARKET, which he coauthored, has been published by Dunod Editions in 2009), on the other side consumer behaviour, and more specifically post-buying processes (consumption experience,value and consumer satisfaction). His research has been published in several french and international scientific journals.

His present research and teaching activities are focused on the sectors of arts and creative industries. He teaches marketing in the HEC specialization MAC (Medias, Arts and Creative industries), which he launched in 1985. He is Honorary Chairman of AIMAC (International Association of Management of Arts and Culture) and Deputy Editor of IJAM (International Journal of Arts Management). His principal current research projects are: virtual access to museums (in collaboration with the Louvre museum); new forms of collaborative writing of audiovisual contents (with the EOLE laboratory of HEC).

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