HEC Paris and EHL Lausanne launch Luxury Hospitality Management Summer Program

In recent years, luxury brands have recognized that providing an exceptional customer experience plays a crucial role in retaining the loyalty of their customers and in attracting new ones. They have increasingly been turning to hospitality professionals to help them achieve this specific goal. 
 

Hospitality professionals bring a wide range of skills and knowledge to the table, including expertise in customer service orientation, creative service design and delivery excellence. They are skilled at creating memorable moments that leave a lasting impression on customers, from personalized welcome messages to curated events that showcase a brand's products in unique and exciting ways. They also have experience in managing the customer journey, ensuring that each touchpoint with the brand is seamless and enjoyable.

THE POWER OF PARTNERSHIP

Within the framework of our Summer School, which offers intense two-week programs for students and young professionals (18 - 30yrs), HEC Paris and EHL Hospitality Business School, Lausanne have combined their expertise to design a high-impact program, which provides participants with a unique opportunity to learn about brand management, customer orientation, service design and delivery in the luxury hotel and fine-dining restaurant sectors.

The program features sessions with expert faculty and practitioners, real-life case studies, and engaging discussions on the current challenges faced by the luxury hospitality industry. Our goal is to ensure that participants gain the necessary skills and knowledge to succeed in the luxury hospitality sector, including the commitment to excellence and personalized customer service. The program will also enable participants to acquire the necessary skills and knowledge to succeed in the wider luxury industry.

HOW IS THE PROGRAM ORGANIZED?

Luxury Hospitality Management is a two-week summer program that will take place from 3-14 July 2023.

Week 1 – HEC Paris
During the first week at HEC Paris, participants will be introduced to the key facets of luxury brands and learn how luxury brand management differs from traditional brand management. They will study the differences between a luxury business model and a fashion or premium business model and will explore the characteristics of the luxury business sector. Participants will learn how to build and manage a luxury brand portfolio to create added value. 

Luxury brand case studies will be used to illustrate theoretical concepts with real-life examples. Participants will also learn how to design a luxury brand experience by adopting a customer-centric approach.

Week 2 – EHL, Lausanne
During the second week on EHL’s Lausanne campus, participants will be immersed in the world of luxury hospitality. They will learn the important values and “etiquette” of luxury hospitality, visit a luxury hotel, and understand how luxury goods companies are capitalizing on hospitality to develop unique customer experiences. 

Participants will also learn how to design a hospitality concept and develop specific customer journeys. A range of workshops will enable them to experience fine dining and enology with experts from the field. Participants will also discover new trends in luxury hospitality.

WHAT WILL PARTICIPANTS GAIN FROM THE PROGRAM?

The program will enable participants to become more familiar with the luxury sector, understand the specific nature of the luxury hospitality business and discover the latest trends and best practices.

Participants will learn how to apply key management principles to make appropriate business decisions in the luxury hospitality sector, analyze the characteristics of exceptional guest services and cultivate a customer-focused and service-oriented mindset. They will also develop and formulate a strategy in the hospitality business based on market opportunities.

We look forward to welcoming you on this exceptional journey into the world of luxury hospitality management. If you would like to know more about the program and the application process, please contact us at: admissionsummerschool@hec.fr

Find out more about this program