MS/MSc Médias, Art et Création Key features

Run a music festival, head the programming of a national museum or produce a television program… the MS/MSc in Media, Art & Creation opens doors to cultural management. Taught in French, using a transversal approach and working in close proximity to the cultural and creative sectors, the MS/MSc MAC provides students with the necessary strengths to combine creativity and success. 

Discover the program's full description in French.

A richly diverse student body

Students enrolled on the MS/MSc MAC are admitted from top institutions across France and the rest of the world, from the École Centrale Paris to the École normale Supérieure. Others include Berklee College of Music in the United States and Oxford University in England to name a few. Students are qualified graduates in a variety of fields: Political science, humanities, law, management…Driven by a mutual interest and desire to enrich their learning, students will share their experiences and aspirations throughout the year. 

A detailed approach to challenges in cultural management

Rich and relevant teaching

The MS/MSc MAC seeks to educate the cultural managers of tomorrow. For 30 years, its main objective has been to give students an exhaustive view on the challenges and practices faced in the creative sector as a whole. High-level managers are required to fully understand the various problems posed when managing a business or a cultural project. Equally, classes cover from time to time the fundamental disciplines of management: strategy, compatibility, managerial control, marketing, statistics and those linked directly to creation: productions rights, finance, and compatibility, the study of the cultural and media industry, production management, marketing and consumption of the arts and creation.

An expert teaching team


A broad curriculum is coupled with consistently up to date teaching that pays close attention to evolving practices and technologies in the creative sector. The relevance and dynamism of the program is insured by the teaching staff, made up of professors and experts with regular guidance from motivational cultural managers that work for both public and private organizations specializing in:

  • Culture : Musée Carnavalet, Centre Georges Pompidou, Festival d’Aix en Provence, Centre National du Cinéma et de l’Image Animée, etc.
  • Media and digital media: StudioCancal, Cinémage, etc.

and give a clear look into the challenges and growth in these fields. In addition, sectoral teaching fits in with the transversal approach of the course. The students familiarise themselves with industries and cultural heritage, the arts market, audiovisual media, digital and even video games. This allows them to forge a career around their interests and personal aspirations. 

A broad curriculum is coupled with consistently up to date teaching that pays close attention to evolving practices and technologies in the creative sector. The relevance and dynamism of the program is insured by the teaching staff, made up of professors and experts with regular guidance from motivational cultural managers that work for both public and private organizations specialising in:• Culture : Musée Carnavalet, Centre Georges Pompidou, Festival d’Aix en Provence, Centre National du Cinéma et de l’Image Animée, etc.• Media and digital media: StudioCancal, Cinémage, etc.and give a clear look into the challenges and growth in these fields. 
In addition, sectoral teaching fits in with the transversal approach of the course. The students familiarize themselves with industries and cultural heritage, the art market, audiovisual media, digital and even video games. This allows them to forge a career around their interests and personal aspirations. 

A gateway to a job in cultural management

Sought after profiles


For over 30 years, graduates have built their success in the creative sector through managing businesses or cultural projects, not only in marketing, media, and leisure but also in publishing and culture. Their potential to apprehend problematic cultural matters as a whole, alongside their extensive knowledge of industry practices, taught as part of their course at HEC, is recognized and sought after by leading culture orientated organizations. More specifically, graduates are recruited by the following sectors: 

  • Media, leisure: Disney, Radio France…
  • Culture, publishing: Universal, Europacorp, Xilam Animation, Fondation Cartier for contemporary art, Fondation Louis Vuitton
  • The public sector: château, museum and national domain of Versailles, Ministry of Culture and Communication, Musée du Quai Branly, Opéra national de Paris, Orchestre de Paris…
  • Digital media, advertising: Ubisoft, Lagardère Publicité, Publicis Dialog…

Immersing students in relevant fieldwork experiences is an advantage of the teaching in the MS/MSc MAC. Using real life examples of professional issues that arise daily build up to the study of a large project at the end of the year, provided by a business or a public institution. It’s an opportunity for the students to put into practice their transversal knowledge acquired over the course of the program and present their hard work to the board of a partnering organization. Recent participants were given the opportunity to work on cases with l’Opéra de Paris, la Comédie française, Arte, France Télévisions.

An international dimension

The diversity of perspective careers extends to an international level. Every year a trip is organized that allows students to implement their learning in a different place, culture, and country. The trip usually takes place in a creative city and is planned by students over the course of the year with the destination of an international metropolis (Shanghai in 2016, New York in 2015, etc.). Future graduates, therefore, discover the creative processes of another country and broaden their career potential thanks to numerous interactions with professionals at their destination.