As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The MSc Marketing students therefore benefit from close ties with business leaders, notably through the range of chairs and certificates which they have access to, such as:
- Luxury Certificate with Kering
- Leadership Certificate with Pernod Ricard
- Entrepreneurship Chair with L’Oréal Paris
- Digital Entrepreneurship Certificate with major French digital entrepreneurs, as HEC Paris’ expertise in marketing benefits to all sectors, from the most traditional to the most modern, including digital and entrepreneurship.
These strong relationship between HEC Paris and prestigious companies are also reflected in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
- L’Oréal-HEC ‘Next Billion Challenge’
- LVMH Challenge
- EDF Challenge
- DDB Challenge
- Speakers series
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is an area in constant evolution, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets for recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
- Procter & Gamble
- Pernod Ricard Capgemini
The students are also given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows the students to meet the most prestigious companies directly on campus and hence to access high-level international career opportunities.