Today, HEC Paris’ expertise in marketing benefits all sectors, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Digital Entrepreneurship certificate and chair).
The objective of the program is to equip students with the necessary knowledge and techniques as well as a strategic mindset that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top-notch research and of recognized professionals who bring with them a wealth of real-world cases
Participants will be given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.