Skip to main content
About HEC About HEC Faculty & Research Faculty & Research Master’s programs Master’s programs MBA Programs MBA Programs PhD Program PhD Program Executive Education Executive Education Summer School Summer School HEC Online HEC Online About HEC Overview Overview Who We Are Who We Are Egalité des chances Egalité des chances Career Center Career Center International International Campus Life Campus Life Stories Stories The HEC Foundation The HEC Foundation Faculty & Research Overview Overview Faculty Directory Faculty Directory Departments Departments Centers Centers Chairs Chairs Knowledge Knowledge Master’s programs Master in
Management Master in
Management
Dual-Degree
programs Dual-Degree
programs
MSc International
Finance MSc International
Finance
Specialized
Masters Specialized
Masters
Visiting students Visiting students Certificates Certificates Student Life Student Life
MBA Programs MBA MBA EMBA EMBA TRIUM EMBA TRIUM EMBA PhD Program Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online Overview Overview Degree Program Degree Program Executive certificates Executive certificates MOOCs MOOCs

Class profile

students

40 Students

international-students

70% International students

worldwide

17 Nationalities

womens-students

65% Women

average-age

23 Average age

gmat-score

700 Average GMAT

stats_origines-chiffre_MKG
stats_back-locations_MKG

Student stories

Master's programs

 We had the chance to solve real-time cases from big companies such as Ubisoft and L’Oréal and pitch them in front of the top management 

 

After finishing high-school in Germany, I decided to pursue my Bachelor’s in General Management at...

CARMEN STROHM

Carmen Strohm

MSc Marketing

Read more
Master's programs

 The MSc Marketing at HEC Paris offers a curriculum that fully prepares you in solving the digital transformation issues that most companies are faced with today 

After graduating with a Master’s degree in chemical science and engineering, I...

GUILLAUM-MOUBECHE

Guillaume Moubeche

MSc Marketing

2017

Read more
Master's programs

I believe that pursuing a Master’s at HEC truly prepares you for your future career, whether it be in France or anywhere else in the world. 

 

After graduating from High School in Germany and having gathered some international work experience in...

CHARLOTTE-SCHEFE

Charlotte Schefe

MSc Marketing

2017

Read more

Message from the director

Today, successful firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order to deliver value to empowered customers. More than ever, marketing has proven essential to the success of companies, and the role of marketing professionals will continue to evolve with new tools and new responsibilities. This is why earning an MSc Marketing degree at HEC Paris is an important step toward a successful career.

The faculty of the HEC Paris' MSc Marketing - Integrated Marketing for the Digital World - will provide you with a comprehensive curriculum based on both marketing fundamentals and advanced knowledge, with the most up-to-date field developments. Our aim is to enhance your analytic and strategic skills, so that you will learn how to adapt with a constantly changing environment that integrates tradition and novelty, be it in terms of media channels or market studies. You will be equipped with a strong theoretical foundation thanks to courses taught by world-class researchers, working alongside experienced professionals and consultants to ensure that you will have real ‘hands on’ experience. The combination of theory and practice will allow you to be successful both upon entry into the job market, and throughout your entire career.

Marketing has always been an essential teaching and research field at HEC Paris. We are proud of our 130 year history of working in close partnerships with companies that are recognized worldwide for their excellence in marketing such as L’Oréal, Procter & Gamble, Pernod Ricard, Publicis, Danone, LVMH, Carrefour, Google, among many others. Our marketing graduates receive multiple job offers and have a near 100% employment rate even before their graduation. HEC Paris' MSc in Marketing - Integrated Marketing for the Digital World - will also provide you with the pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, pharmaceutical companies, NGOs, etc.

Finally, the incredible strength of our alumni network, which represents a key asset of HEC Paris will help you gain privileged access into firms and industries throughout your professional career.

We look forward to welcoming you next year!

Anne-Michaut

 

 

 

 

 

 

 

 

Anne Michaut,
Academic Director, HEC Paris

Faculty

HEC Paris is one of the world’s top research schools in economics and management. Our faculty push the boundaries of knowledge by producing the highest quality research. They aim to have an impact on pedagogy, management practices, public policies and society at large.

Find out more