Students and Faculty
Learn from HEC’s world-class faculty and interact with inspiring students from the best Universities around the world
70% International students
23 Average age
700 Average GMAT
What stood out for me was the program's unconditional emphasis on practical knowledge as opposed to just theory. Everything we were taught was strikingly relevant, contemporary and application-based. From AI to big data, they sought to arm us with...
I really love studying alongside bright people from various backgrounds, in terms of their countries of origin and previous studies - it's so diverse. I am sure the knowledge and skills (such as coding and design thinking) that I have acquired in the...
We had the chance to solve real-time cases from big companies such as Ubisoft and L’Oréal and pitch them in front of the top management
After finishing high-school in Germany, I decided to pursue my Bachelor’s in General Management at...
Message from the director
Today, successful firms are establishing growth through all forms of marketing (traditional, social, mobile and viral) in order to deliver value to empowered customers. More than ever, marketing has proven essential to the success of companies, and the role of marketing professionals will continue to evolve with new tools and new responsibilities. This is why earning an MSc Marketing degree at HEC Paris is an important step toward a successful career.
The faculty of the HEC Paris' MSc Marketing - Integrated Marketing for the Digital World - will provide you with a comprehensive curriculum based on both marketing fundamentals and advanced knowledge, with the most up-to-date field developments. Our aim is to enhance your analytic and strategic skills, so that you will learn how to adapt with a constantly changing environment that integrates tradition and novelty, be it in terms of media channels or market studies. You will be equipped with a strong theoretical foundation thanks to courses taught by world-class researchers, working alongside experienced professionals and consultants to ensure that you will have real ‘hands on’ experience. The combination of theory and practice will allow you to be successful both upon entry into the job market, and throughout your entire career.
Marketing has always been an essential teaching and research field at HEC Paris. We are proud of our 130 year history of working in close partnerships with companies that are recognized worldwide for their excellence in marketing such as L’Oréal, Procter & Gamble, Pernod Ricard, Publicis, Danone, LVMH, Carrefour, Google, among many others. Our marketing graduates receive multiple job offers and have a near 100% employment rate even before their graduation. HEC Paris' MSc in Marketing - Integrated Marketing for the Digital World - will also provide you with the pathway to a successful career in international firms beyond the boundaries of marketing such as consulting firms, pharmaceutical companies, NGOs, etc.
Finally, the incredible strength of our alumni network, which represents a key asset of HEC Paris will help you gain privileged access into firms and industries throughout your professional career.
We look forward to welcoming you next year!
HEC Paris is one of the world’s top research schools in economics and management. Our faculty push the boundaries of knowledge by producing the highest quality research. They aim to have an impact on pedagogy, management practices, public policies and society at large.Find out more