Master in Marketing
Please read our FAQ sections for further information regarding the admission process, the curriculum or student life at HEC Paris.
Yes. You should however be aware that there is no program which is "easier to get into" than others. The two main determinants of your choice should thus be your interest for the curriculum and the fit between the program and your career objectives.
MS ("Mastère Spécialisé" or "Specialized Master") and MSc are two degrees accredited by the French "Conférence des Grandes Ecoles". They differ in two main aspects: eligibility requirements and length of study. A MS is a postgraduate degree which requires having obtained a master degree prior to joining HEC with a tolerance for students with 4 years of education after high school (up to 30% of the class). It corresponds to 75 ECTS credits.
MSc is a graduate degree open to students having obtained a Bachelor degree outside France or having obtained a M1 degree in France. It corresponds to 90 ECTS credits. The main implication is that students pursuing a MS degree need not take courses from a HEC certificate to graduate in June. They are thus available to start a full-time job as early as mid-April.
Students have to take all core courses but are free to choose their electives as they wish. Electives allow students to design their own personal curriculum to suit their career objectives.
No, speaking French is neither an entry nor an exit requirement for the Program.
Acquiring an intermediate level of French can however be helpful to benefit from the full HEC Paris experience: networking with local firms and the HEC community. This is why optional French language courses are offered free of charge during the course of the program. Students may also register for the HEC Paris French School (TEF certificate – all levels) in August. This is an exceptional opportunity to learn French and to live in the very heart of Paris before joining the campus.
All core courses and most electives are taught in English. A few electives are available in French.
In all our Programs, students with a good level in French are offered the possibility to take some electives in French.
Yes, students who speak only English and no other language are strongly encouraged to attend either the HEC Paris French School before the start of the courses at HEC or French Classes (TEF certificate – all levels) offered during the year.
Students may register to take courses in other languages such as Spanish, German, Italian, Japanese, Chinese, Russian and Arabic under the condition that it does not overlap with courses from the Program.
Sponsored by a company, Certificates are a set of interdisciplinary courses and other types of field work related to a given sector. Each student selected for a certificate will be awarded an additional HEC certificate if he/she validates all the requirements of the course.
- Energy & Finance chaired by Deloitte and Société Générale
- Luxury chaired by Kering (Gucci, Saint Laurent, Alexander McQueen, Balenciaga, Stella McCartney, Boucheron...)
- Social Business chaired by Danone, Schneider Electric and Renault
- Digital Innovation for Business chaired by Free, PriceMinister and Vente-privee.com
- Digital Transformation chaired by Axa
- Mergers & Acquisitions.
This is possible if you already obtained a master-level degree before joining HEC.
HEC Paris welcomes applications from candidates of all nationalities who are fluent in English. They must also:
- Business Track: Hold a Bachelor or a Master’s degree in Business Administration, Commerce or equivalent from an international institution with distinction. Have prior professional experience or internships in the Marketing field.
- Accelerated Track: Hold a Bachelor or a Master’s degree in any field from an international institution with distinction, or a Master’s degree in any field from a French university or a French ‘Grande école’.
There is no difference between the round’s application criteria. However, the numbers of places are limited and admission is highly competitive. That is why we encourage you to apply early.
Deferrals are only granted in exceptional cases and are offered on a case‐by‐case basis at the discretion of both Academic Director and the Director of Admissions. Please note that the financial confirmation of your place is mandatory to defer an admission. Approval of deferral requests may be granted up to a maximum of one year.
A deferral of admission will not include automatically a deferral of merit‐based scholarship. Your application will be reconsidered along with the new applications received.
Yes. If you decide to reapply for the intake of the year after your original application, you have to resubmit an entirely new application.
You must submit official transcripts of any academic work accomplished since the date of the last application, new recommendation forms and application fee.
According to the HEC Paris Admission rules, the admission decisions are final and there is no process for appeal.
After being processed by the Admissions Office, the application is reviewed and evaluated by the Academic Director of your Master. Finally, the applications are reviewed by the Admission Committee set up by the Dean of HEC Paris, the Associate Dean, the Admissions Director and Academic Directors of HEC Paris Master's Programs.
You are able to transfer your application from one round to another, if you missed the deadline. For this, please log in to your applicant space, click on “Edit choice” and choose an alternative round if there are any available: the 5th round is the last one available.
You will be contacted by admission people who will suggest that you switch tracks. You will not be at a disadvantage in any way during the process.
An email notification is sent to you to confirm your application has been successfully submitted. If you do not receive an email receipt from us this means that we have not received your application. If any items are missing or if we have any questions or need further information, we will let you know at this stage.
You should login to your online application twice:
- on the admissibility results date to know if you have been shortlisted for an interview and if so book an interview slot
- on the admission results date to know if you have been offered admission
Please note that if MSc International Finance is your second choice, the Admissions Office contacts applicants individually for the calendar.
When you complete your online application form, you will be asked to attach:
- Academic Degree(s) or Certificate of attendance
- Official Transcripts or Mark sheet for all academic (undergraduate) years, exchanges included
- 2 online letters of recommendation from professors
- One-page CV/resume
- GMAT, or GRE test score
- English language proficiency test score report: IELTS or TOEFL or TOEIC or Cambridge Certificate of Proficiency (CPE) test score report except for native speakers of English or students who have earned a university degree fully taught in the English language
- The copy of your ID card or passport (biographic data page only)
- Passport-style photo
- The application fee of 100 € paid online by credit card.
Yes, candidates are required to provide an official test score report (one of these three tests). There are no waivers.
There are no minimum required or minimum cut‐off scores for applying to the HEC Master's Programs. We accept applicants with a wide range of scores. If you have taken a test several times, the Admissions Office will consider only your highest score when reviewing your application.
GMAT, GRE and TAGE MAGE scores are valid for 5 years and must be taken before submitting the application.
- School code: 3623
- Department code: Any department code is valid for HEC Paris
We recommend that you take the GMAT/GRE/TAGE MAGE test at least 2 weeks in advance of submitting your application.
Some GMAT/GRE test centers deliver a provisional score immediately after the test. In this case you can take the test the day before the deadline in order that you can upload at least the provisional score in your application and submit it before the deadline.
- For the GMAT, instruct Pearson VUE to send your official GMAT scores directly to the HEC Paris
- For the GRE, instruct Educational Testing Service (ETS) to send your official scores directly to HEC Paris
- For the TAGE MAGE, HEC Paris will verify your score directly with FNEGE. The applicant must still submit official scores of the TAGE MAGE before the application deadline. Please ensure your TAGE MAGE test is taken around 3 weeks before the application deadline to allow time for correction.
You will not be able to submit your application, as it must be complete by the application deadline. By consequence, we encourage you to transfer your application to the next session if another is available. The April session is the last one available in a selection year.
All applicants are required to take one of the following English tests: TOEFL or TOEIC (Bridge or Listening and Reading or Speaking and Writing) or IELTS or Cambridge.
This test is waived only for the following:
- English natives
- Students who have earned a degree from an institution in which ALL instruction is conducted in English. The official language of the degree program has to be stated in the degree certificate or its supplement, or in the transcript of records.
All English test results are valid for 5 years, except Cambridge certificates which have unlimited validity. Tests must be valid on the deadline of the program you are applying for.
For the TOEFL: your local center might ask you for the HEC Paris institutional code in order to transfer your test results confidentially to us. This code number is 0718.
For the TOEIC: send to firstname.lastname@example.org
For the Cambridge tests: send to email@example.com your unique ID number and your secret number. By sharing this information, you give us permission to verify the result. For more information: www.cambridgeenglish.org
For the IELTS you have 2 options:
- Before taking the test you should nominate on the IELTS Application form HEC Paris School of Management as your score test recipient institution. Please fill in the next information:
Name of person/department: Masters Programs/Admissions Office
Name of institution/agency/body/employer: HEC Paris School of Management
Address : 1, rue de la Libération, 78351 Jouy en Josas CEDEX, France
- after the issue of IELTS results, please send to your personal Test Report Form number (TRF) to firstname.lastname@example.org. By sharing this information, you give us the permission to verify the result. For more information: www.ielts.org
We require 2 reference forms to be completed via your online application. A maximum of 3 may be filled in.
Recommenders should be professors who know the applicant well. However, if 2 academics are unable to complete the forms, one may be from an employer. A third from a professional is welcome if you have completed an internship or if you have more than 2 years of work experience and your employer knows you better than your professors.
The reference forms in your first choice application will be used automatically for your second choice application.
No. There is no minimum GPA requirement to apply for variances in grading systems around the world.
If your university/college does not evaluate academic performance on a 4.0 GPA scale, you should not convert your score to a GPA/4. Report your average grade as your university lists it in your official transcripts.
There are 3 required short essay questions that must be submitted.
- Why are you applying to HEC Paris and this program? Please include your career goals in this essay
- What is Leadership to you and how do you recognize a great leader? Please include personal example(s).
- In recent weeks, what business issue or news topic have you found inspiring?
Both internships and part time jobs are considered to be professional work experience.
You can enter all types of work experience in the Education and Experience section as well as detailing these experiences on your CV (Resumé).
Yes. Please choose the correct type of experience in the Education & Experience section.
It is the applicant’s responsibility to request and collect letters of recommendation from their referees. These letters must be scanned and uploaded in PDF format to the application’s Reference section prior to the deadline date.
Two letters must be uploaded to your application in order to validate the section. A third is optional.
The letters of recommendation in your first choice application will automatically be used for your second choice application.
Recommenders should be professors or employers who know the applicant well. However, at least one reference should ideally be academic.
Yes, if you deem that your employer knows you better than your professors.
You are able to ask for a link to be sent to your referees directly during the application process. As such, when selecting your way of uploading your letter of recommendation, you can choose the option for HEC to send an email to your selected referee, who will then be asked to write you a letter and upload it directly to your applicant space.
Only admissible (shortlisted) applicants are invited to take the interview.
To know if you are admissible and invited to take the interview, please connect to your applicant space by the admissibility results date (see calendar).
The day the admissible results are made available, you are invited to choose via your applicant space page your interview date, time and type (on campus or by Skype). Once you are offered an interview, it becomes a required part of the application process. Please register for an interview slot online as soon as possible as the slots are offered on a first come, first served basis.
For students residing in France, the effort to come to meet us will be appreciated. For international students, we understand that Skype is more convenient in most cases.
The interview will be conducted in English, even for native French speakers.
There is no specific preparation required for the interview. The qualities we are looking for are integrity, curiosity and strong academics. Please don't prepare “standard answers” to interview questions, as they lack the kind of authenticity we are looking for.
The admission decisions are released via the applicant space. Please note that if you have applied to multiple programs, you will have a separate decision shown in each application you have submitted.
When reviewing an application, the Final Admission Jury may the following types of decisions:
- Admission: we offer clear admission to highly qualified applicants pending confirmation of their official academic degree/transcripts and test scores.
- Conditional admission: we offer conditional admission to applicants who clearly demonstrate significant potential for success but who feel need additional improvement of the application. The Admissions office informs individually each applicant of the requirements or conditions that must be met before the student will be offered full admission.
- Waitlist: applicants can expect to remain on the waitlist until the following rounds of decisions are released. There is no rank order to the waitlist. This policy is designed to create an admission process that is fair and equitable for all selection sessions applicants.
- Non admission
The application fee is 110€, and must be paid by Credit card when you submit your application. The application fee is required and non-refundable.
No. You pay once whether you apply for one or 2 masters in the same application session.
No. We will waive the application fee only for:
- Students from French ParisTech Schools: Agro ParisTech, Arts et Métiers ParisTech, Chimie ParisTech, Ecole des Ponts ParisTech, Ecole Polytechnique, ENSAE ParisTech, ENSTA ParisTech, ESPCI ParisTech, Institut d’Optique Graduate School, Mines ParisTech, Telecom ParisTech), ENS Ulm and the ISAE schools.
- The winners of « Nos quartiers ont des talents »
- The holders of CROUS scholarship for social reasons
Admitted students will be asked to confirm their seats within 3 weeks after the final results are announced with a non-refundable enrolment deposit of €5,000, which will be deducted from their total tuition fees.
Students admitted into a program must pay the tuition fees corresponding to the year of integration at HEC Paris (not the year of admission). This is applicable to all courses without exception.The procedure is as follows: a deposit must be paid after the admission offer and the balance is paid upon your arrival at HEC.
The selection for HEC Paris is competitive and we receive many more applications than there are places available. Therefore, we will ask you to pay an enrollment deposit. By paying an enrollment deposit, you will indicate that you are definitely going to take up your place.
We will ask you for an enrollment deposit of €5,000 if you are admitted.
No. There is no waiver for the enrollment deposit.
HEC Paris send receipts for deposit payments made along with your enrollment certificate 2 weeks after the receipt of the non‐refundable deposit.
Yes. The merit-based scholarship covers partial tuition award and its supply is limited. All admitted students to MSc programs may apply. Special attention will be given to excellent applicants from non-EU countries.
HEC need-based scholarships are available for students having studied in France and having obtained a "Bourse CROUS pour raison sociale" .
Applications to the Eiffel Scholarship are submitted by HEC Paris directly. For this, the applicant must :
- have been admitted to the round 1
- have accepted the offer of admission
- have paid the enrollment deposit.
Students may also finance the cost of their education with student loans, which typically carry low interest rates and can be paid back following graduation. However, French banks require a guarantor living in France. We suggest that you contact your local bank in your home country. They often have close links to certain banks in France.
At the beginning of each semester for three weeks, various banks come to take part in the Bank Forum organized by HEC Paris to allow you to learn about bank loans, open a French bank account, and compare the exclusive financial benefits offered to HEC students. Over the course of the academic year, BNP Paribas, la Société Générale and LCL have a permanent stand in the RU twice a week; this means you will always be able to get support and information from people who are used to helping international students. You can open a bank account and pick up your card in the same place. Please note that it is compulsory to open a French bank account to get a residence permit and for receiving housing aid.
Yes, HEC Paris offers all international students the possibility to live on campus. We do not offer kitchen facilities in the individual rooms.
Living expenses vary depending on where you live (on campus or not). You should count on approximately 1000 € per month including housing, food, off-campus sports activities and leisure.
Mandatory Additional fees:
- Participation in on-campus sports activities: €60 payable together with the second instalment.
- Health insurance: Non-European students are required to purchase the French Health Insurance (annual fee: €213 in 2014/2015). In addition all students are required to bring local travel insurance or to purchase the Insurance from the CCIP (Chamber of Commerce and Industry) of €14 (annual fee).
- Civil liability and housing insurance: Students will either have to prove that they have civil liability insurance included in their travel insurance, or purchase the CCIP insurance.
Students must also provide the housing office with proof of housing insurance. This insurance is often sold together with the Credit Card pack when opening a bank account.
The average annual starting salary of the 2013 class is €41,000.
Yes. Specific recruitment and networking events are organized throughout the year:
- International Finance Career fair
- Legal and Fiscal Career fair
- International Consulting Career fair
- HEC Alumni Career fair
- "Les Carrefours" Career fair
- Consulting event
- Finance event
- Marketing event
- Company lunches and rotation dinners
- Company presentation day
- Company presentations
- Company conferences, seminars and round tables
More than 250 companies from all sectors of activity come every year on the HEC Campus to recruit.
- Information on Jobs, Sectors, Companies: Conferences, workshops, lunch and dinners with companies and alumni; Marketing, Consulting & Finance Events; Resources from the Career Information Centre (CICE); Resources on the Career Intranet; Workshop on “How to investigate Functions”.
- Career Advice: Individual appointments; Career project workshops; Competency ‘test’.
- Career Workshops: Your professional project; CV and Cover letter (workshops and individual appointments); Individual and Group interviews ; Mock Interviews; Finding internships in France or Abroad; Networking and Social Networks (workshops and conferences); Preparing for Recruitment Fairs.
- Meeting with Companies and Alumni (French & English): Company Presentations; Business Games; Conferences; HEC Alumni Association Forum (meeting HEC Alumni working in all sectors).
- Recruiting Events (French & English): Legal and Fiscal Forum (Corporate Law); Consulting Forum; International Finance Forum (International Finance organizations); Les Carrefours HEC (120 companies from all sectors); Internships Forum.
- HEC Internship and Job offers platforms.
- Internship and Placement follow-up.
HEC Alumni often come to the HEC campus to talk about their jobs and companies. They will help you define your professional goals and guide you in your search for jobs and internships. Every HEC student is considered as a junior member of the association and can therefore have access to the whole network.
HEC Paris has launched a new social network for accommodations: Studapart.
On the platform, you will be able to:
- Find/Offer a rental in France or abroad
- Find your roommate(s) and form shared rentals in France or abroad
- Find/Offer a subletting in France or abroad
- Find/Offer a temporary room in France or abroad
Log into the platform http://hec.studapart.com using the following enrollment key: HECHOUSING
Useful web-sites for accommodation close to campus (in French):
HEC has a 1600 m² sports hall (tennis, basketball, handball, volleyball, badminton and climbing wall) and 8000 m² of outdoor fields including 2 soccer fields (1 hard surface and 1 turf) a rugby field, tracks and fields, and a 9-hole golf course. All students are invited to take part whether at competitive or beginner's level (provided that matches do not interfere with the course requirements).
Yes, over 100 clubs exist in different categories: sports, professional activities, culture, humanitarian aid, finance, public affairs and more. We encourage all students participate in at least two associations.
Students from a country within the EU will not need a visa to study in France. All other international students will require a visa to study.
If you live in one of these 33 countries, a convenient online process is in place (CEF procedure) to obtain a student visa. If there is no CEF in your country, you need to contact the French Consulate or the French Embassy to obtain specific requirements for the visa application.
For more information about the visa application procedure please refer to Campus France
The HEC Paris campus is situated about 18km from Paris and 5km from Versailles. The town of Jouy-en-Josas is served by public transport (SNCF, RER, bus) from Paris, via Versailles or Massy. Free shuttle buses are also available from campus which run to and from Paris several times a week.
The campus’ location offers an exceptional environment in which to live, learn and practice sport:
- 130 hectares of tree-filled land
- Numerous and varied academic and sport facilities
- A large student residence