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Key Features

The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit program for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

HEC Paris MSc Marketing key features

HEC Paris’ historic expertise in marketing

Today, HEC Paris’ expertise in marketing benefits all sectors, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Digital Entrepreneurship certificate and chair).

A balanced combination between theory and applications

The objective of the program is to equip students with the necessary knowledge and techniques as well as a strategic mindset that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish top-notch research and of recognized professionals who bring with them a wealth of real-world cases

Strong Connections with the Business and Marketing Community

Participants will be given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.