Research Seminars

Disaggregating Operating and Financing Activities: Implications for Forecasts of Future Profitability

Speaker: Teri Yohn
Kelley School of Business

16 December 2011 - HEC - room H004 - From 2pm to 4pm

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Marketing Social Responsibility

Speaker: Sumitro Banerjee, Assistant Professor of Marketing
EMST European School of Management and Technology GmbH

15 December 2011 - Room H010 - From 12:30 to 14:00

Authors: Sumitro Banerjee and Luc Wathieu
We examine conditions under which firms are likely to heed the social responsibility concerns of their customers. We analyze a monopolist's decision to invest in social responsibility in a vertically differentiated market where consumers value social responsibility. Results show for social causes valued higher by consumers who also value quality more than others, firms invest in social responsibility strategically and charge a higher price than when they do not invest. However, for general social causes valued equally by all consumers, only firms with product quality above a threshold will engage in social responsibility. Firms with product quality below the threshold do not earn enough profits to incur the cost of social responsibility. Further, the extent of social responsibility of this type decreases as quality increases to the point that the most profitable firms which have the highest product quality are responsible to only a minimal extent. Under asymmetric information about product quality, high quality firms signal their type by distorting both price and social responsibility upward when the cost of social responsibility is lower for high quality firms than low quality firms. When this cost is higher for high quality firms, these firms reject social responsibility and distort only price - either higher or lower - to signal quality.

Economics and Decision Sciences Department Seminar "On the Suboptimality of First-Price Rules"

Speaker: Vladimir MARES
INSEAD

13 December 2011 - HEC Paris, Jouy-en-Josas, Room H027 - From 2:30 pm to 3:30 pm

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Buyers engaged in procurement can face substantially differentiated sellers. The need to balance pricing concerns and preferences over sourcing leads to the use of handicapping rules, whereby preferred sellers enjoy a formal advantage in the procurement rules. Given the prevalence of such mechanisms it is of substantial practical and theoretical importance to understand and rank the outcomes of different mechanisms. This paper analyzes first price auctions with concave handicapping rules, which are the most common means of skewing auction by buyers who have a preferred subset of sellers. We find conditions under which any first price auction with concave handicapping is ex-post dominated by a simple second-price auction design or its open equivalent.
Keywords: Asymmetric Auctions, Handicapping Rules, Differentiation, Mechanism Design, First Price Auctions, Second Price Auctions, Procurement, ρ-concavity.

Moral Frictions: Ethics, Legitimacy and Creativity in Stem Cell Science

Speaker: Ms Joëlle Evans

2 December 2011 - H004 - From 10:40 to 12:10

Long Shadows of the Past : Resource Imprinting and Individual Performance of Onranizations

Speaker: Mr Andräs Tilcsik

1 December 2011 - H004 - From 12:00 to 13:30

In Praise of Putting Things Off: Postponing Consumption Pleasures Facilitates Self-Control

Speaker: Nicole Mead, Assistant Professor of Marketing
Catolica-Lisbon School of Business and Economics, Palma de Cima, Lisbon

1 December 2011 - Room H033 - From 12:30 to 14:00

Consumers have difficulty controlling their intake of tasty but unhealthy food. The most common strategy – deprivation – often backfires, sabotaging self-control. Four experiments tested the hypothesis that postponing consumption of a hedonic temptation to an unspecified future time reduces desire for and consumption of that hedonic item. In the short-term, postponement is theorized to reduce hedonic desires by alleviating the motivational conflict, thereby enabling the impulse to dissipate; in the long run, the unreinforced impulse continues to decay naturally, thereby encouraging self-control. The short- and long-run consequences of postponement were compared to the two outcomes most frequently investigated in self-control research: satiation and deprivation. Desire for (experiments 1 and 2) and consumption of (experiments 3 and 4) the hedonic good were lowest among postpone participants. Reduced desire 24 hours post-experiment mediated the effect of postponement on reduced consumption 1 week later (experiment 3). Overall, results suggest that postponement can help consumers manage transient hedonic desires

COMPETITIVE POSITIONING AND THE ADVANTAGE OF DE NOVO FIRMS : EVIDENCE FROM GENE THERAPY RESEARCH

Speaker: LOURDES SOSA
LONDON BUSINESS SCHOOL

1 December 2011 - ROOM H203 - From 1.30 to 3.00

The Influence of culture on the social effects of emotions in negociations

Speaker: Mr Hajo Adam

25 November 2011 - H025 - From 11:00 to 12:30

Consumer Reactions to Need Threat Depend on the Type of Threat: How Social Exclusion Influences Conspicuous Consumption and Charitable Giving

Speaker: Mr L.J. SHRUM
University of Texas at San Antonio

25 November 2011 - Room H041 - From 12:00 to 16:00

Towards an Understanding of Children’s Consumption Knowledge: Consumption Constellations, Experiential vs. Material Preferences, and Sound Symbolism

Speaker: Ms Tina LOWREY
University of Texas, San Antonio

25 November 2011 - Room H041 - From 12:00 to 16:00


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