Jean-Noël Kapferer

Jean-Noël Kapferer ©HEC Paris

HEC Paris graduate and Ph.D Kellogg Business School (USA). Jean-Noël Kapferer is a renowned expert in brands, recognized worldwide for his work on brand identity, strategic brand management, and, more recently, luxury brand management. Emeritus professor from HEC Paris, he teaches luxury brand management at Tsing Hua University Beijing , Luxury Business Institute  Seoul and Shangai  Institute and is Advisor to the President of INSEEC. Kapferer is co-author of The Luxury Strategy (Kogan Page 2012), considered the “bible” by the luxury industry. His latest book is entitled Kapferer on Luxury: How can luxury brands grow yet remain rare? (Kogan Page 2015). 

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Articles written by Jean-Noël Kapferer

Marketing Strategy15 July 2015

What does the future hold for luxury?

Like other markets, the luxury sector must cope with the inexorable shift toward digitalization, (...)

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Marketing Strategy15 November 2012

The Brand France, a source of great appeal

Should France abandon manufacturing in favor of becoming a service economy? “Such a policy in key (...)

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