Key Features

The MS/MSc Marketing program is for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world. Our program concentrates not only on traditional knowledge but also offers breakthrough courses on social, mobile and viral marketing, in order to deliver exceptional value to empower customers of tomorrow.

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Renowned Expertise in Marketing

As France has long been recognized for fashion, luxury and a large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that one key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris is constantly fuelling leading global companies with talented graduates with innovative ideas.

Today, HEC Paris’ expertise in marketing benefits all sectors, traditional and modern, both in France and on a global scale, from the most traditional one to the most modern one, including for instance the digital and entrepreneurship area (cf. the Google chair and the Digital Innovation for Business chair).

A Balanced Combination of Theory and Applications

The objective of the program is to equip students with the necessary knowledge and techniques that will enable them to successfully solve a broad set of marketing problems. With that objective in mind, the Marketing faculty is composed both of academics who publish leading research and of recognized professionals who bring with them a wealth of real-life cases.

Strong Connections with the Business and Marketing Community

Participants will be given frequent opportunities to gain real “hand-on” experience and to interact with key players from the business world through conferences, workshops, projects, internships and career fairs organized on campus. They will also be given the chance to put their newly acquired knowledge into practice through business cases with well-known companies, offering them an invaluable opportunity to enrich their skills.

Two Tracks with Equal Career Opportunities

  • The Business Track is aimed at recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or equivalent. They should have taken at least introductory level courses in Marketing.
  • The Accelerated Track is designed for students with no business related academic background who have received first class education in other fields such as engineering, law, life science, medical studies (etc.)
  • Students from both tracks are offered equal career opportunities at the end of the program.

MS vs. MSc

Depending on the background and prior studies of the student, HEC Paris students have access to both Marketing as an MS (‘Mastère Spécialisé’) and MSc degree, both being accredited by the French ‘Conférence des Grandes Ecoles’.

An MS is a postgraduate degree which requires having obtained a Master’s degree prior to joining HEC and corresponds to 75 ECTS credits, whereas an MSc is a graduate degree open to students having obtained a Bachelor degree outside France or having obtained an M1 degree in France (90 ECTS credits).
Students pursuing an MS degree do not need to take courses from a HEC certificate to graduate and are thus available to start a full-time job as early as mid-April.