HEC in the Press

Odisha: Tackling Strategic Pokes in Business

Orissadiary.Com, 4 March 2014

"Strategic Pokes" is the latest book in Shombit Sengupta’s "Jalebi Trilogy". The book responds to today’s young generation, who is also low on both time and patience. The book is made up of five major chapters, each of which makes several disruptive pokes on different business subjects. In the introduction to this book, Jean-Paul Largon, professor at HEC Paris says: "Strategy experts say that you can compete either on cost or on differentiation, but that if you try to do both at the same time, you might miss the target. Shombit Sengupta's book is the opposite of a dogmatic lesson. It is opening new avenues for sensing market opportunities and thinking about our companies' future."

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