HEC in the Press

Shoppers drawn ‘straight down the middle’

finchannel.com , 12 January 2012

Researchers at HEC Paris, alongside Aston Business School, have found that consumers are more likely to be drawn to a product that is placed in the centre of a display. HEC Researchers found that shoppers increase their visual focus on the central option of the display in the final five seconds prior to making a decision and this determines which option they would choose.

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