19th edition of the L'Oreal-HEC Marketing Grand Prize

25 March 2012

"Decode, Innovate and Convince for sustainable success" was the theme of the 19th edition of the L'Oreal-HEC Marketing Grand Prize on Thursday 15 March 2012 on the HEC campus.

This year students were asked to try to include an element of social responsibility and sustainable development in their presentations. The best three presentations made in pairs were awarded to students from the MSc in Marketing program, directed by Jean-Marc de Leersnyder and students from the Masters in Intelligence Marketing, directed by Prof Dominique Rouziès and Prof Jean-Michel Gautier, Academic Directors.

Evelyne Tiev and Lucie WullSchleger, students from the Masters Program in Intelligence Marketing, were awarded the Grand Prize for their presentation on "Creating the future of play, Mattel". Mireille Bobbert and Jennifer Marx, students from the MSc in Marketing, received the Jury's Special Prize - 'the more you know, the more you dare' for their presentation "Take care GARNIER". Alexandre Rougier and David Leblanc, Master in Management students Majoring in Marketing, obtained the Jury's Special Prize - "social responsibility" for their presentation on "Tampax." The awards were appointed by a Grand Jury, co-presided by: Jérôme Tixier, Vice-Chairman and Managing Director of Human Relations, L'Oréal and Bernard Ramanantsoa, Dean of HEC Paris.


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