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HEC at First African Leadership Forum in Paris

17 September 2018

The HEC Paris Africa Club was part of the organizing team behind the first-ever African Leadership Forum which took place on September 8. Underwritten by the World Bank Group’s International Finance Corporation (IFC), the Saturday event drew a full house for debates on disruptive technologies, women entrepreneurs, agribusiness, infrastructure gaps and diversity in Africa.

African Leadership Forum - salle

“In my books, there is nothing more urgent than bringing Africa’s top minds back to the continent, both in the finance and management worlds.” Outside the large amphitheater of the Pullman Hotel in central Paris, Stephane Nuetsha, president of HEC’s Africa Club, underlined his overriding ambition to halt the continent’s brain drain. And the Cameroonian aims to contribute to this return once he pockets his own MBA in June. “These kind of forums can only help reverse the tendency for our leading lights to go for the best education can offer in the West and never return. We’re here to show that there are enticing alternatives back home.”

The pickings were rich for those attending the forum, as high caliber panelists and keynote speakers grappled with some of the vital economic and financial questions dominating Africa. HEC’s involvement went beyond its MBA Africa Club, with academics, Alumni and current students involved or following the debates. HEC 2000 graduate Christian Kamayou shared his long experience in helping African startups find investors, succeed and grow; Emeritus Professor Charles-Henri Besseyre des Horts produced his trademark mix of knowledge and humor in chairing the final panel “Cracking African Talent Challenges and Enhancing Diversity”. The speakers included a former HEC student of his, Bintou Konare, who, since graduating in 2014, has taken on the challenging role of recruitment and HR director for Bolloré Africa Logistics.

Three-quarter of Young Diaspora Seek Return to Continent

Organizing much of the Leadership Forum was Talent2Africa, a digital recruitment platform matching talent with jobs in Africa. On the eve of the daylong meeting, its representatives put forward stark statistics justifying its creation in 2016: 90% of African CEOs are concerned about the talent available to them whilst seven out of ten qualified young workers are having difficulty accessing opportunities in Africa. “We wanted to change the whole recruiting game,” explained the platform’s founder Chams Diagne as the forum closed. “Our approach is both on and offline. We start the ball rolling with a selection process which is highly selective in terms of qualifications and motivation. But then there is the human quality we encourage with recruitment drives like the one which preceded this forum.”

The morning leading up to the forum had indeed been devoted to a well-attended recruitment session organized by and for the IFC agency. Roughly 20% of the candidates vying for posts dotted throughout the continent were from HEC Paris, IFC’s current policy aims at attracting nationals of Sub-Saharan African nations with a strong educational grounding in finance and management. “76% of young Africans in the diaspora want to get involved in their countries of origin,” insisted Diagne.

Strong IFC Commitment to Sub-Saharan Africa

“We are looking for innovative thinking and talented people who are committed to our development mandate,” added Sérgio Pimenta, IFC Vice-president for the Middle East and Africa. “This is why IFC and its partners convened the African Leadership Forum, which has been successful in attracting skilled and dedicated professionals from Africa and other continents.” Pimenta underlined the importance of such fora in bringing together a varied spectrum of participants – including leaders, business professionals, young entrepreneurs, job-seekers and students. All share a passion for Africa and development. “At IFC, we recognize that to achieve our ambitious development goals in Africa we need to leverage the pool of African talent on the continent and around the world. For this reason, we are seeking experienced professionals and young graduates with a strong academic record. We are pleased to be partnering with several leading business schools including HEC that are incubators of excellence with a global reach.”

African Leadership Forum - Sergio Pimenta

In June, his agency committed $60 million to support Bank of Africa Group’s lending to small and medium enterprises in eight African countries. Since its inception in 1956, IFC has invested over $25 billion in financing, mobilized investments from partners, and provided advisory services in Sub-Saharan Africa. Its current long-term investments in Sub-Saharan Africa reveal that, in the fiscal year ending in June 2016, IFC’s clients supported over 250,000 jobs and reached nearly 1.3 million farmers. “IFC will play a leading role in Africa’s private sector development,” its pugnacious Regional Director for Sub-Saharan Africa, Cheikh Oumar Seydi, predicted in front of a lively forum audience.

African Businesswomen Take to the Fore

Oumar Seydi was one of a dozen top-notch keynote speakers invited to the event. He brought to the fore a personal experience of regional development in Sub-Saharan Africa stretching back decades. Tellingly, it was the depth of talent present at the forum which most impressed the IFC’s former director of human resources for Central Africa. “It’s amazing how much talent we’ve seen here, especially amongst the youngsters,” Seydi confided after the conference closed. “The role of the business schools like HEC Paris is to make sure we have access to these talents, to open its doors to our recruiters.”

Many of these talents were women on Saturday. They not only dominated the entrepreneurship panel but, more unusually, they were omnipresent in the financial and investment debates. “It’s not every day you see four out of five panelists made up African women, especially from Senegal. It’s an encouraging indicator for the future,” noted Christian Kamayou, founder of MyAfricanStartUp.

African Leadership Forum - participante

All Hands Needed on Deck

One of the speakers was young co-founder of Le Lionceau, Siny Samba. Her Senegalese-based company specializes in the production of food for babies. Leaving behind a promising career at the Bledina infant nutrition company, Samba invested in a highly-ambitious project designed to improve the nutritional intake of her country’s young children. She prefaced a dynamic panel debate entitled “Advancing the Role of Women Entrepreneurs in African Society.” It included the articulate Eme Essien Lore, IFC Country manager for Nigeria. Essien praised women entrepreneurs for their rigor in repayments but warned that they need to up their ambitions in requesting loans for their projects. “There’s too much lowballing in that department.”

After the afternoon session, Eme Essien praised the organizers of the event before insisting that so much more needs to be done. “It’s all hands on deck nowadays to answer the contemporary challenges in Africa,” she said. “I’m happy to see the engagement of Africans from the diaspora present here. Things have changed since my MBA days when everyone wanted to work in the US after graduating. The Alumni are seeing opportunities to grow back home and institutions like IFC are evolving to better accompany them. At business schools in the West, these future business leaders have been exposed to the best practices and to rigorous testing of their skills toolkit. And they’re answering present.” Essien encouraged the growing tendency for Western business schools to bring their expertise to Africa. “Opening up offices and campuses on the continent allows them to apply their teachings to local realities, touching both students and executives with guidance of the highest standards. I just hope they also bring with them student bodies from the entire world to create truly international campuses.”

Going Beyond Perceived Risks

Meanwhile, Aliou Maïga noted the rich mix of professionals and highly-motivated students at the forum. “It’s rare to find such a meeting point between the two worlds,” observed the leader of IFC investment operations in the financial sector across Sub-Saharan Africa. The veteran hails from Mopti, northern Mali and he had just provided a rousing closing speech to an audience that was as present at the end as the beginning of the afternoon conference. In these closing remarks, Maïga insisted that interest, curiosity and passion for Africa are more important than the academic background candidates bring with them when applying for posts. “We grew IFC because we saw the difference between perceived and real risks,” he told the participants. 

After the event closed, Maïga noted the engagement of those at the forum. “The participants are at a stage in their lives where they’re exploring new horizons with no prejudices or clichés clouding their judgment. I found them so mature in looking at the options available to them when tackling the great challenges we face. To be honest, I really didn’t expect this degree of interest from MBA graduates in France. The commitment by women in the financial and managerial sectors impressed me, too. They underline what Barack Obama once conveyed: if you ignore half the population, you sabotage your nation’s future. So Africa needs to think about how to integrate and invest in women in their drive for growth.”

“All in all, the forum was very refreshing for me,” he concluded. “Now we need to harness all this talent.”

Drones Take to the African Skies for Farming Communities

A talent which Aliou Maïga and many of those attending identified in the shape of Joseph-Olivier Biley. The Ivorian entrepreneur co-founded Wefly Agri in January 2018. The company offers farmers drone-enabled technologies and services aimed at overcoming the chronic infrastructure gaps that plague the continent’s agriculture. Following up on a lighthearted promo film, Biley mapped out the software revolution he believes Wefly will bring. This, in a sector which will only meet 13% of the needs by 2050 if these gaps are not bridged. “Thanks to our drones, you have your farm in your pocket,” he explained in a seamless and note-free presentation. “We provide both a birds-eye vision and on-the-ground expertise. Already, we have 11 countries interested in our services but we decided to first focus on the Côte d’Ivoire and, soon, South Africa. We offer both a remote employee management tool that is also designed to overcome the illiteracy challenge.”  Indeed, with over 80% of Africa’s agricultural products being produced by smallholder farmers, the question of the drone technology’s low cost and ease-of-use are central.

After the forum, Biley was quick to underline the importance of these events. “It’s rare to meet representatives from such different domains, all driven by the same goals,” he  said. “It’s allowed me to have wonderful feedback on my company and, at the same time, it’s given us good visibility. At present, our focus turns to South Africa. We are signing contracts in October and hope to begin work there early next year.”  

And the role educational institutions can play in joining the drive to answer Africa’s business challenges? “Education is at the heart of the revolution we hope will take place,” fired back the CEO whose own academic career had taken him to Paris, London, Chicago and San Francisco. “At the moment, we rely on schools outside of the continent since that’s where the best teaching is found. African institutions are good but they haven’t reached the academic levels we need. You know, change can scare, so we’re starting education courses within our premises to prepare future leaders for that change.  We’ve started what I call Internal Training Sessions at Wefly, aimed at sharing the knowledge we’ve acquired abroad.”

Joseph-Olivier Biley’s also hopes to tap into the growing tendency to invest the continent with academic excellence. Or, to put it in the words of Chams Diagne: “All of us here are building a sleek car with a strong engine to exploit business opportunities in Africa. But it’s the business schools which provide the car’s petrol, graduates with top degrees and ambition. And we’re here to perpetuate their investment in the continent.”


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