The Role of Empathy in Corporate Social Initiative

June 2018

Researchers found that writing with empathy motivates action!

 #HECprof Marieke Huysentruyt, Rodolphe Durand @rudyOrg and #HECPhD Paul Gouvard explain the field experiments they conducted for the Programme Malin* to better ......

reach their beneficiaries and hence to foster a better nutrition for the children living in poverty.*founded by @danonecommunity @DanoneFR @Afpa_Formation @CroixRouge‏ @GroupeSEBRead more here