SnO news

Best Paper Award, ARCS 2016

20 May 2016

ARCS SnO partner

The 8th Annual ARCS Research Conference was hosted by the Leeds School of Business at the University of Colorado, Boulder from May 18-20, 2016.

The Conference Chair brought together 80 scholars, students and practitioners from a variety of disciplinary and methodological perspectives interested in advancing research on corporate sustainability. This year’s participants hailed from North America, Canada, France, Denmark, Italy, the Netherlands, the UK, Singapore and Japan.

Several awards for scholarly contributions were presented at the conference.

The conference organizers also awarded ARCS Outstanding Paper Awards to the 3 best papers out of 89 papers submitted. This award is based on the research paper’s potential impact on management practice and rigor of analysis. The winning papers are listed below.

Among the three "outstanding paper" award winners are Rodolphe Durand* (HEC Paris), Olga Hawn (Kenan-Flagler Business School, University of North Carolina) and Ioannis Ioannou (Erasmus School of Management, Rotterdam University) for their paper "A Model of Organizational Symbolism: Understanding the Different Shades of Green "


In this paper, we develop a conceptual understanding of how, when, and why organizations respond to normative pressures. More precisely, we argue that the materiality of the issue at stake and the cost-benefit analysis of resource mobilization to address the issue are the main factors in the underlying organizational decision-making process. We suggest that managerial assessment of issue materiality and the costs and benefits of taking action, as well as those of not taking any action, leaves firms with five options (i.e., the “different shades of green”): symbolic compliance and symbolic conformity, substantive compliance and substantive conformity, and inaction. We extend the baseline model by considering the moderating role of resource acquisition, organizational characteristics, and the degree of institutionalization. By combining institutional and rational views of organizations, our model helps explain inter- as well as intra-firm heterogeneity in responses to normative pressures and speaks to institutional studies (in particular to the decoupling literature), corporate social responsibility research, and practice (from strategic management to policy making).

Please find more information on the ARCS 2016 awards on the dedicated webpage

*Rodolphe Durand is the Academic Director of the HEC Paris SnO Center. He is Professor of Strategy & Business Policy.

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