Aller au contenu principal
A propos d'HEC A propos d'HEC Faculté et Recherche Faculté et Recherche Grande Ecole
& Masters Grande Ecole
& Masters
MBA Programs MBA Programs Programme PhD Programme PhD Executive Education Executive Education Summer School Summer School HEC Online HEC Online
A propos d'HEC En bref En bref Qui sommes-nous ? Qui sommes-nous ? Egalité des chances Egalité des chances Centre Carrières Centre Carrières International International Vie du campus Vie du campus Stories Stories Fondation HEC Fondation HEC Coronavirus Coronavirus Faculté et Recherche À propos À propos Corps professoral Corps professoral Départements Départements Centres Centres Chaires Chaires Knowledge Knowledge Grande Ecole
& Masters
Programme
Grande Ecole Programme
Grande Ecole
MSc International
Finance MSc International
Finance
MS et MSc MS et MSc Programmes
X-HEC Programmes
X-HEC
Doubles Diplômes
en Admission directe Doubles Diplômes
en Admission directe
Visiting students Visiting students Certificats Certificats Vie
Etudiante Vie
Etudiante
MBA Programs MBA MBA Executive MBA Executive MBA TRIUM EMBA TRIUM EMBA Programme PhD Overview Overview HEC Difference HEC Difference Program details Program details Research areas Research areas HEC Community HEC Community Placement Placement Job Market Job Market Admissions Admissions Financing Financing Executive Education Executive Mastères Executive Mastères Certificats Executive Certificats Executive Programmes courts Executive Programmes courts Executive Online Online Formez vos équipes Formez vos équipes Executive MBA Executive MBA Summer School Youth Leadership Initiative Youth Leadership Initiative Summer programs Summer programs Admissions Admissions FAQ FAQ HEC Online En bref En bref Programme diplômant Programme diplômant Certificats Executive Certificats Executive MOOCs MOOCs
Faculté et Recherche

Status (dis)Advantage : Effect of Stakeholder Diversity and Deviation in Group Norms in Online Matrimonial Platforms

03 fév - 03 jan
2020
09H30
Paris
Anglais

Participer

Ajouter au calendrier
2020-02-03T09:30:00 2020-01-03T11:00:00 Status (dis)Advantage : Effect of Stakeholder Diversity and Deviation in Group Norms in Online Matrimonial Platforms Information Systems and Operations Management Speaker : Sabari Rajan KARMEGAM Doctoral Candidate University of Maryland (UMD)     HEC Campus - Jouy-En-Josas - Buil. V - Room Bernard Ramanantsoa Paris

Information Systems and Operations Management

Speaker : Sabari Rajan KARMEGAM

Doctoral Candidate University of Maryland (UMD)  

 

HEC Campus - Jouy-En-Josas - Bâtiment V - Salle Bernard Ramanantsoa

 Abstract : 

 

Online digital platforms have fundamentally transformed many economic activities that were traditionally managed offline. Early platform adopters focused on activities that were easily codifiable and modular. As "platformization" becomes, more commonplace, highly institutionalized contexts are moving online, raising questions about whether the institutional norms prevalent in the offline setting will transfer to the new context seamlessly. In this paper, we study the transition of one such heavily institutionalized context - arranged marriages in India. Using data provided by a leading online matrimonial platform, we specifically investigate if the traditional markers of status - involvement of parents in the search process, social norms related to endogamy, and norms associated with gender, remain influential on the platform. Our analysis shows that when the matrimonial matching process moves online, the influence of offline norms is attenuated, in terms of their appeal to counter-parties on the platform. We observe that profiles managed by parents have lower profile appeal, while deviation from group norms are viewed as being more appealing. Furthermore, we see that these effects are higher for women. In summary, our work provides evidence for institutional unbundling, wherein the move to online platforms for the search process has allowed new institutional norms to emerge. The prevalent norms on the online matching context appear to be guided by a more liberal ethos, with implications for both platform owners and policymakers. Our work thus extends the platforms literature in evaluating contexts where highly institutional settings move online, showing that such movements are likely to be associated with significant changes in social and institutional norms.

 

 

Bio :  

 

Sabari Karmegam is Ph.D. candidate at Robert H. Smith School of Business, University of Maryland(UMD), College Park. His research interests lie in Digital Strategy and Online Platforms with a focus on Mechanism Design and Institutional Norms. In his research, he studies settings that have remained relatively under-explored in IS research, such as online matrimonial platforms and ebook platforms for schools and public libraries. He actively works with firms for his research projects and consults senior management as part of industry collaboration. Prior to joining the doctoral program at UMD, he worked in the IT services industry for 11 years. Around the time he left, he was Senior Program Manager at Cognizant Technology Solutions, managing a large multi-million dollar IT initiative. He also has a background in law and uses that knowledge to consult early-stage firms in India

 

Participer

Ajouter au calendrier
2020-02-03T09:30:00 2020-01-03T11:00:00 Status (dis)Advantage : Effect of Stakeholder Diversity and Deviation in Group Norms in Online Matrimonial Platforms Information Systems and Operations Management Speaker : Sabari Rajan KARMEGAM Doctoral Candidate University of Maryland (UMD)     HEC Campus - Jouy-En-Josas - Buil. V - Room Bernard Ramanantsoa Paris