Why this certificate

As Although e-business plays an increasing role in the economy, both within traditional sectors as well as in the "new economy", HEC Paris has resolutely taken the digital turn. The Digital Entrepreneurship certificate is one of the various relatively few opportunities were offered to HEC students to develop their knowledge of, as well as specific skills in, the fieldsharpen their knowledge and know-how in the field.

Introduction

The Digital Entrepreneurship Certificate is part of an effort by HEC to take a strong stance in e-business, along with 1st  and 2nd  year elective courses, the new Digital Agency Academy, the Major/MS Digital Business Strategy (Management and New Technologies), the MSc Big Data and Business with Ecole Polytechnique and the HEC Paris start-up Incubator.

The Certificate provides HEC students (either Major, MSc, exchange or MBA) with the opportunity to embrace e-business through an entrepreneurial approach. Entrepreneurship can mean start-ups and the creation of new ventures, as well as the development of innovative projects within large companies. That is why the Certificate will explore the various ways digital technologies enhance innovation through new business models, e-commerce, digital communication, collaborative marketing, the funding of new ventures, etc.

The program will alternate various pedagogical methods so as to make this two-month period both exciting and memorable for participants. Courses will be taught partly by professors from HEC or from North American or Indian universities, and partly by professional experts with teaching experience. Digital managers and entrepreneurs will share their knowledge of the business through conferences and testimonials in addition to regular courses. These conferences and courses will run alongside case studies, a consulting mission and also an entrepreneurial project.

The Certificate is under the direction of the new HEC Chair in Ee-Business, that was funded in 2011. The Chair and Certificate were created thanks to sponsorship coming from a group of French digital entrepreneurs who have between them been responsible for the creation and management of some of the top digital companies in Europe.

Program Objectives

The Digital Entrepreneurship Certificate provides students with both high-level academics and hands-on experience thanks to the involvement of various successful digital entrepreneurs, managers and large companies. Students will have the opportunity to acquire a comprehensive vision of the digital issues in the fields of economics, strategy, marketing, and of course, entrepreneurship.