Daniel Halbheer

Prof. Daniel Halbheer

Associate Professor - Marketing

Daniel Halbheer is the holder of the FII Institute chair on "Business Models for the Circular Economy" at HEC Paris, where he is also the Academic Director of the Climate and Earth Center at the Society and Organizations (S&O) Institute. His research interests are in the fields of Quantitative Marketing, Industrial Organization, and Applied Microeconomics to study optimal pricing strategies. In his research, he tackles phenomena that are relevant for business and society at large—including circular business models, decarbonization of supply chains, and corporate social responsibility—through the lens of marketing.

Derniers Articles

Modèles d'affaires circulaires : moins de déchets, plus de profits

De plus en plus d'entreprises affirment adopter des pratiques écologiques, mais combien s'attaquent réellement au problème des déchets à la source ? Daniel Halbheer, professeur à HEC, apporte des éléments de réponse.

Daniel Halbheer
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