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Anne-Sophie CHAXEL

Professeur Associé

Marketing

 Profile picture

Biographie

Anne-Sophie Chaxel is an Associate Professor of Marketing at HEC Paris. She received her PhD in Marketing from Cornell University’s Behavioral Economics and Decision Research Center founded by Nobel Prize Richard Thaler (https://www.bedrcornell.com/). She also has two Master’s degrees, one in Management from HEC Paris and one in Research Methods from Paris Dauphine University in France. 

Prior to joining HEC, she taught at Cornell University, McGill University, and Virginia Tech University, at both undergraduate and graduate levels (MBAs, PhDs). She received a teaching excellence award when teaching the MBA Marketing Management Course at Virginia Tech. At HEC Paris, she teaches in the MBA and Executive MBA programs. In 2020, she received the Vernimmen Teaching Prize, which rewards the HEC professor who achieved the highest performance in teaching during the year across all disciplines (student vote). In 2021, she was also named one of the world's 40 under 40 best MBA profs by Poets and Quants. 

Her research has been published in  top consumer behavior journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, but as well in top psychology journals, including Psychological Science and the Journal of Experimental Social Psychology, in top organizational behavior journals, such as Organizational and Human Decision Processes, and in specialized judgment and decision-making journals, such as the Journal of Behavioral Decision-Making.

She has recently been identified as a 2019 Young Scholar by the Marketing Science Institute (https://www.msi.org/), which recognizes young faculty members who are likely leaders of the next generation of marketing academics.

Articles scientifiques

How misinformation taints our belief system: A focus on belief updating and relational reasoning

Journal of Consumer Psychology, avril 2022, vol. 32, n° 2, pp 370-373,

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19

The Journal of the Association for Consumer Research, janvier 2021, vol. 6, n° 1, (in coll. with S. LAPORTE)

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Journal of Consumer Psychology, janvier 2018, vol. 28, n° 1, pp 115-129, (in coll. with Yegyu HAN)

The Impact of Future Time Perspective on Confirmatory Information Processing

Organizational Behavior and Human Decision Processes, novembre 2018, vol. 149, pp 35-46, (in coll. with Catherine WIGGINS, Jieru XIEA)

A Goal‐Priming Approach to Cognitive Consistency: Applications to Judgment

Journal of Behavioral Decision Making, janvier 2015, vol. 29, n° 1, pp 37-51, (in coll. with J. Edward RUSSO, Catherine WIGGINS)

The Impact of Procedural Priming of Selective Accessibility on Self-generated and Experimenter-provided Anchors

Journal of Experimental Social Psychology, janvier 2013, vol. 50, pp 45-51,

How persuasive messages can influence behavior without awareness

Journal of Consumer Psychology, 12-23 juillet 2010, vol. 20, pp 338 – 342, (in coll. with J. Edward RUSSO)

Chapitres d'ouvrages

Cognitive consistency theories

Oxford Bibliographies In Psychology, Dana S. Dunn, Oxford University Press

Cognitive Consistency: Cognitive and Motivational Perspectives.

Neuroeconomics, Judgment, And Decision Making, Evan A. Wilhelms, Valerie F. Reyna, Psychology Press, 29-49

Articles scientifiques

How misinformation taints our belief system: A focus on belief updating and relational reasoning

Journal of Consumer Psychology, avril 2022, vol. 32, n° 2, pp 370-373,

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19

The Journal of the Association for Consumer Research, janvier 2021, vol. 6, n° 1, (in coll. with S. LAPORTE)

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Journal of Consumer Psychology, janvier 2018, vol. 28, n° 1, pp 115-129, (in coll. with Yegyu HAN)

The Impact of Future Time Perspective on Confirmatory Information Processing

Organizational Behavior and Human Decision Processes, novembre 2018, vol. 149, pp 35-46, (in coll. with Catherine WIGGINS, Jieru XIEA)

Chapitres d'ouvrages

Cognitive consistency theories

Oxford Bibliographies In Psychology, Dana S. Dunn, Oxford University Press

Cognitive Consistency: Cognitive and Motivational Perspectives.

Neuroeconomics, Judgment, And Decision Making, Evan A. Wilhelms, Valerie F. Reyna, Psychology Press, 29-49

Formation

  • Ph.D., Marketing, Cornell University - USA
  • Master in Research Methods, Université Paris Dauphine - France
  • Grande Ecole Program - Master in Management, HEC Paris - France

Nominations académiques

Responsabilités académiques à HEC

  • 2019- Membre du GREGHEC, le laboratoire de recherche CNRS-HEC Paris HEC Paris
  • 2019- Professeur Associé, Marketing HEC Paris

Responsabilités académiques externes

  • 2015-2019 Professeur Assistant, Marketing Virginia Polytechnic Institute and State University (Virginia Tech)
  • 2012-2015 Professeur Assistant, Marketing McGill University, Faculty of Management

Activités scientifiques

Adhésion à l'organisation académique ou professionnelle

  • Member of: the Association for Consumer Research (ACR), American Marketing Association (AMA), Society for Consumer Psychology (SCP), Society for Judgment and Decision-Making (SJDM), Association for Psychological Science (APS)

Activités scientifiques

  • Editorial Review Board Member for Recherche et Applications en Marking (RAM France)
  • Reviewer for: Psychological Science, Journal of Experimental Social Psychology, Journal of Consumer Research, Management Science, Judgment and Decision-Making
  • Conference Reviewer for: the Association for Consumer Research, The Society for Consumer Psychology, Lalonde Conference

  • Conference organisation

  • ACR 2019 - Member of the Program Committee
  • Prix ​​& honneurs

    • 2021 Best 40-Under-40 Professors at Poets&Quants Ranking
    • 2020 Vernimmen Teaching Award
    • 2019 MSI Young Scholar
    • 2018 Departmental Recipient of the Pamplin Certificate of Teaching Excellence
    • 2014 Danone Institute of Canada, “Highlighting, Bridging and Leapfrogging Conflicting Beliefs: New Strategies to Promote Nutritious Food”, Co-PI with Yu Ma and Laurette Dubé
    • 2011 AMA-Sheth Foundation Doctoral Consortium Fellow