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Anne-Sophie CHAXEL

Associate Professor

Marketing

 Profile picture

Biography

Anne-Sophie Chaxel is an Associate Professor of Marketing at HEC Paris. She received her PhD in Marketing from Cornell University’s Behavioral Economics and Decision Research Center founded by Nobel Prize Richard Thaler (https://www.bedrcornell.com/). She also has two Master’s degrees, one in Management from HEC Paris and one in Research Methods from Paris Dauphine University in France. 

Prior to joining HEC, she taught at Cornell University, McGill University, and Virginia Tech University, at both undergraduate and graduate levels (MBAs, PhDs). She received a teaching excellence award when teaching the MBA Marketing Management Course at Virginia Tech. At HEC Paris, she teaches in the MBA and Executive MBA programs. In 2020, she received the Vernimmen Teaching Prize, which rewards the HEC professor who achieved the highest performance in teaching during the year across all disciplines (student vote). In 2021, she was also named one of the world's 40 under 40 best MBA profs by Poets and Quants. 

Her research has been published in  top consumer behavior journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, but as well in top psychology journals, including Psychological Science and the Journal of Experimental Social Psychology, in top organizational behavior journals, such as Organizational and Human Decision Processes, and in specialized judgment and decision-making journals, such as the Journal of Behavioral Decision-Making.

She has recently been identified as a 2019 Young Scholar by the Marketing Science Institute (https://www.msi.org/), which recognizes young faculty members who are likely leaders of the next generation of marketing academics.

Scientific articles

How misinformation taints our belief system: A focus on belief updating and relational reasoning

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 370-373,

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19

The Journal of the Association for Consumer Research, January 2021, vol. 6, n° 1, (in coll. with S. LAPORTE)

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Journal of Consumer Psychology, January 2018, vol. 28, n° 1, pp 115-129, (in coll. with Y. Han)

The Impact of Future Time Perspective on Confirmatory Information Processing

Organizational Behavior and Human Decision Processes, November 2018, vol. 149, pp 35-46, (in coll. with Catherine WIGGINS, Jieru XIEA)

Why, When, and How Personal Control Impacts Information Processing: A Framework

Journal of Consumer Research, June 2016, vol. 43, n° 1, pp 179-197,

The impact of a relational mindset on information distortion

Journal of Experimental Social Psychology, September 2015, vol. 60, pp 1-7,

A Goal‐Priming Approach to Cognitive Consistency: Applications to Judgment

Journal of Behavioral Decision Making, January 2015, vol. 29, n° 1, pp 37-51, (in coll. with J. Edward RUSSO, Catherine WIGGINS)

How do Stereotypes Influence Choice?

Psychological Science, december, 2 2015, vol. 26, n° 5, pp 641-645,

The Impact of Procedural Priming of Selective Accessibility on Self-generated and Experimenter-provided Anchors

Journal of Experimental Social Psychology, January 2013, vol. 50, pp 45-51,

Preference-driven biases in decision makers’ information search and evaluation

Judgment and Decision Making, September 2013, vol. 8, n° 5, pp 561-576, (in coll. with J. Edward RUSSO, Neda KERIMI)

Chapters in edited books

Cognitive consistency theories

Oxford Bibliographies In Psychology, Dana S. Dunn, Oxford University Press

Cognitive Consistency: Cognitive and Motivational Perspectives.

Neuroeconomics, Judgment, And Decision Making, Evan A. Wilhelms, Valerie F. Reyna, Psychology Press, 29-49

Scientific articles

How misinformation taints our belief system: A focus on belief updating and relational reasoning

Journal of Consumer Psychology, April 2022, vol. 32, n° 2, pp 370-373,

Truth Distortion: A Process to Explain Polarization over Unsubstantiated Claims Related to COVID-19

The Journal of the Association for Consumer Research, January 2021, vol. 6, n° 1, (in coll. with S. LAPORTE)

Benefiting From Disagreement: Counterarguing Reduces Prechoice Bias in Information Evaluation

Journal of Consumer Psychology, January 2018, vol. 28, n° 1, pp 115-129, (in coll. with Y. Han)

The Impact of Future Time Perspective on Confirmatory Information Processing

Organizational Behavior and Human Decision Processes, November 2018, vol. 149, pp 35-46, (in coll. with Catherine WIGGINS, Jieru XIEA)

Chapters in edited books

Cognitive consistency theories

Oxford Bibliographies In Psychology, Dana S. Dunn, Oxford University Press

Cognitive Consistency: Cognitive and Motivational Perspectives.

Neuroeconomics, Judgment, And Decision Making, Evan A. Wilhelms, Valerie F. Reyna, Psychology Press, 29-49

Education

  • Ph.D., Marketing, Cornell University - USA
  • Master in Research Methods, Université Paris Dauphine - France
  • Grande Ecole Program - Master in Management, HEC Paris - France

Academic appointments

Academic Responsibilities at HEC

  • 2019- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
  • 2019- Associate Professor, Marketing HEC Paris

External Academic Responsibilities

  • 2015-2019 Assistant Professor, Marketing Virginia Polytechnic Institute and State University (Virginia Tech)
  • 2012-2015 Assistant Professor, Marketing McGill University, Faculty of Management

Scientific Activities

Membership in Academic or Professional Organisation

  • Member of: the Association for Consumer Research (ACR), American Marketing Association (AMA), Society for Consumer Psychology (SCP), Society for Judgment and Decision-Making (SJDM), Association for Psychological Science (APS)

Editorial activities

  • Editorial Review Board Member for Recherche et Applications en Marking (RAM France)
  • Reviewer for: Psychological Science, Journal of Experimental Social Psychology, Journal of Consumer Research, Management Science, Judgment and Decision-Making
  • Conference Reviewer for: the Association for Consumer Research, The Society for Consumer Psychology, Lalonde Conference

  • Conference organisation

  • 2022- 2022 HEC Marketing Research Camp organizer
  • ACR 2019 - Member of the Program Committee
  • Awards & honors

    • 2021 Best 40-Under-40 Professors at PoetsQuants Ranking
    • 2020 Vernimmen Teaching Award
    • 2019 MSI Young Scholar
    • 2018 Departmental Recipient of the Pamplin Certificate of Teaching Excellence
    • 2014 Danone Institute of Canada, Highlighting, Bridging and Leapfrogging Conflicting Beliefs: New Strategies to Promote Nutritious Food, Co-PI with Yu Ma and Laurette Dube
    • 2011 AMA-Sheth Foundation Doctoral Consortium Fellow