Mariia LOBANOVA
Doctorant
Marketing
Biographie
I'm a PhD student in the Marketing Department at HEC Paris.
I focus on consumer behaviour, and my main interests lie in human-machine interaction and the ways Artificial Intelligence shifts consumer choices, preferences and perceptions. I have a background in Business and Management with specialization in cultural and creative industries, which impacts my approach to research: I believe that art and science go hand in hand.
Formation
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Master in International Management, International Business School, Ranepa - Russie
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Master of Science in Cultural and Creative Industries, Neoma Business School - France
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Bachelor in International Management, International Business School, Ranepa - Russie
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Bachelor in International Business, Grenoble Graduate School of Business - France
Nominations académiques
Responsabilités académiques à HEC
- 2022- Doctorant, Marketing HEC Paris
- 2022- Membre d'une équipe de recherche, GREGHEC HEC Paris
Prix & honneurs
- 2022 HEC Paris Foundation Scholarship, 2022-2023
- 2019 Excellence Scholarship, International Business School, Ranepa, 2019-2021