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Mariia LOBANOVA

Ph.D. Student

Marketing

 Profile picture

Biography

I'm a PhD student in the Marketing Department at HEC Paris.

I focus on consumer behaviour, and my main interests lie in human-machine interaction and the ways Artificial Intelligence shifts consumer choices, preferences and perceptions. I have a background in Business and Management with specialization in cultural and creative industries, which impacts my approach to research: I believe that art and science go hand in hand.

Education

  • Master in International Management, International Business School, Ranepa - Russia
  • Master of Science in Cultural and Creative Industries, Neoma Business School - France
  • Bachelor in International Management, International Business School, Ranepa - Russia
  • Bachelor in International Business, Grenoble Graduate School of Business - France

Academic appointments

Academic Responsibilities at HEC

  • 2022- Ph.D. Student, Marketing HEC Paris
  • 2022- Research Team Member, GREGHEC HEC Paris

Awards & honors

  • 2022 HEC Paris Foundation Scholarship, 2022-2023
  • 2019 Excellence Scholarship, International Business School, Ranepa, 2019-2021