Arnd VOMBERG
Professeur Associé
Marketing
Biographie
Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 as an Associate Professor.
Arnd Vomberg's research falls into the area of marketing strategy and looks at three major changes that companies are currently undergoing: The ongoing digital transformation, the agility transformation, and the transition to a socially responsible marketing approach. For example, he is interested in algorithmic pricing and the impact of marketing on employees. The results of his research have been recognized and published in top-tier business research journals such as the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He is co-editor of the Handbook of Market Research and several special issues of academic journals.
Arnd Vomberg earned a doctorate from the University of Mannheim (Germany). Prior to joining HEC Paris, he was an Associate Professor with Tenure at the University of Groningen (Netherlands) and the Professor of Digital Marketing and Marketing Transformation at the University of Mannheim.
Articles scientifiques
Journal of Personal Selling & Sales Management, 2024, vol. 44, n° 3, (in coll. with S. ALAVI, J. HABEL)
Journal of Business Research, novembre 2023, vol. 168, n° 114236, (in coll. with N. SCHAUERTE, S. KRAKOWSKI, C. INGRAM BOGUSZ, M. GIJSENBERG, A. BLEIER)
Journal of Marketing Research, décembre 2020, vol. 57, n° 6, pp 1113-1134, (in coll. with C. Homburg, S. Muehlhaeuser)
Journal of Marketing, septembre 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)
International Journal of Research in Marketing, décembre 2019, vol. 36, n° 4, pp 597-612, (in coll. with C. Homburg, K. Lauer)
Journal of Product Innovation Management, mars 2019, vol. 36, n° 2, pp 172-195, (in coll. with R. L. Gruner, C. Homburg, B. A. Lukas)
Journal of the Academy of Marketing Science, janvier 2015, vol. 43, n° 1, pp 1-13, (in coll. with C. Homburg, M. Enke, P. H. Grimm)
Strategic Management Journal, décembre 2015, vol. 36, n° 13, pp 2122-2131, (in coll. with C. Homburg, T. Bornemann)
Ouvrages
Springer (in coll. with C. HOMBURG, M. KLARMANN )
Springer Gabler: Wiesbaden (in coll. with C. HOMBURG, M. KLARMANN )
Chapitres d'ouvrages
Digital Pricing Strategy: Capturing Value From Digital Innovations, Stephan M. Liozu, Andreas Hinterhuber, Routledge, London, 27-38
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 67-119
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 411-467
The Digital Transformation Handbook, B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian, Groningen Digital Business Centre, 204-233
Handbuch Digitale Wirtschaft, Tobias Kollmann, Springer Fachmedien Wiesbaden, 653-677
Articles scientifiques
Journal of Personal Selling & Sales Management, 2024, vol. 44, n° 3, (in coll. with S. ALAVI, J. HABEL)
Journal of Business Research, novembre 2023, vol. 168, n° 114236, (in coll. with N. SCHAUERTE, S. KRAKOWSKI, C. INGRAM BOGUSZ, M. GIJSENBERG, A. BLEIER)
Journal of Marketing Research, décembre 2020, vol. 57, n° 6, pp 1113-1134, (in coll. with C. Homburg, S. Muehlhaeuser)
Journal of Marketing, septembre 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)
Ouvrages
Springer (in coll. with C. HOMBURG, M. KLARMANN )
Springer Gabler: Wiesbaden (in coll. with C. HOMBURG, M. KLARMANN )
Chapitres d'ouvrages
Digital Pricing Strategy: Capturing Value From Digital Innovations, Stephan M. Liozu, Andreas Hinterhuber, Routledge, London, 27-38
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 67-119
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 411-467
The Digital Transformation Handbook, B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian, Groningen Digital Business Centre, 204-233
Formation
Nominations académiques
Responsabilités académiques à HEC
- 2024- Professeur Associé, Marketing HEC Paris
Responsabilités académiques externes
- 2021-2024 Professeur University of Mannheim
- 2021-2021 Professeur Associé University of Groningen
- 2019-2021 Professeur Assistant University of Groningen
- 2018-2018 Professeur visitant Columbia Business School
- 2014-2018 Professeur Assistant University of Mannheim
Activités scientifiques
Adhésion à l'organisation académique ou professionnelle
- Membre de Association for Professors in Business Administration (VHB), American Marketing Association, and the European Marketing Association