Arnd VOMBERG
Associate Professor
Biography
Arnd Vomberg joined the Marketing Department at the HEC Paris in the Fall of 2024 as an Associate Professor.
Arnd Vomberg's research falls into the area of marketing strategy and looks at three major changes that companies are currently undergoing: The ongoing digital transformation, the agility transformation, and the transition to a socially responsible marketing approach. For example, he is interested in algorithmic pricing and the impact of marketing on employees. The results of his research have been recognized and published in top-tier business research journals such as the Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. He is co-editor of the Handbook of Market Research and several special issues of academic journals.
Arnd Vomberg earned a doctorate from the University of Mannheim (Germany). Prior to joining HEC Paris, he was an Associate Professor with Tenure at the University of Groningen (Netherlands) and the Professor of Digital Marketing and Marketing Transformation at the University of Mannheim.
Scientific articles
Journal of Personal Selling & Sales Management, 2024, vol. 44, n° 3, (in coll. with S. ALAVI, J. HABEL)
Journal of Business Research, November 2023, vol. 168, n° 114236, (in coll. with N. SCHAUERTE, S. KRAKOWSKI, C. INGRAM BOGUSZ, M. GIJSENBERG, A. BLEIER)
Journal of Marketing Research, December 2020, vol. 57, n° 6, pp 1113-1134, (in coll. with C. Homburg, S. Muehlhaeuser)
Journal of Marketing, September 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)
International Journal of Research in Marketing, December 2019, vol. 36, n° 4, pp 597-612, (in coll. with C. Homburg, K. Lauer)
Journal of Product Innovation Management, Mars 2019, vol. 36, n° 2, pp 172-195, (in coll. with R. L. Gruner, C. Homburg, B. A. Lukas)
Journal of the Academy of Marketing Science, January 2015, vol. 43, n° 1, pp 1-13, (in coll. with C. Homburg, M. Enke, P. H. Grimm)
Strategic Management Journal, December 2015, vol. 36, n° 13, pp 2122-2131, (in coll. with C. Homburg, T. Bornemann)
Books
Springer (in coll. with C. HOMBURG, M. KLARMANN )
Springer Gabler: Wiesbaden (in coll. with C. HOMBURG, M. KLARMANN )
Chapters in edited books
Digital Pricing Strategy: Capturing Value From Digital Innovations, Stephan M. Liozu, Andreas Hinterhuber, Routledge, London, 27-38
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 67-119
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 411-467
The Digital Transformation Handbook, B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian, Groningen Digital Business Centre, 204-233
Handbuch Digitale Wirtschaft, Tobias Kollmann, Springer Fachmedien Wiesbaden, 653-677
Scientific articles
Journal of Personal Selling & Sales Management, 2024, vol. 44, n° 3, (in coll. with S. ALAVI, J. HABEL)
Journal of Business Research, November 2023, vol. 168, n° 114236, (in coll. with N. SCHAUERTE, S. KRAKOWSKI, C. INGRAM BOGUSZ, M. GIJSENBERG, A. BLEIER)
Journal of Marketing Research, December 2020, vol. 57, n° 6, pp 1113-1134, (in coll. with C. Homburg, S. Muehlhaeuser)
Journal of Marketing, September 2020, vol. 84, n° 5, pp 117-136, (in coll. with C. Homburg, O. Gwinner)
Books
Springer (in coll. with C. HOMBURG, M. KLARMANN )
Springer Gabler: Wiesbaden (in coll. with C. HOMBURG, M. KLARMANN )
Chapters in edited books
Digital Pricing Strategy: Capturing Value From Digital Innovations, Stephan M. Liozu, Andreas Hinterhuber, Routledge, London, 27-38
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 67-119
Handbook Of Market Research, Christian Homburg, Martin Klarmann, Arnd Vomberg, Springer, 411-467
The Digital Transformation Handbook, B. S. Baalmans, T. L. J. Broekhuizen, N. E. Fabian, Groningen Digital Business Centre, 204-233
Education
Academic appointments
Academic Responsibilities at HEC
- 2024- Associate Professor, Marketing HEC Paris
External Academic Responsibilities
- 2021-2024 Professor University of Mannheim
- 2021-2021 Associate Professor University of Groningen
- 2019-2021 Assistant Professor University of Groningen
- 2018-2018 Visiting professor Columbia Business School
- 2014-2018 Assistant Professor University of Mannheim
Scientific Activities
Membership in Academic or Professional Organisation
- Member of the Association for Professors in Business Administration (VHB), American Marketing Association, and the European Marketing Association