Biographie
Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master's in Operations Research from Columbia University. Her main research interest is how artificial intelligence (AI) or algorithms broadly impact consumers and firms. Her other research interests include preference measurement and behavioral economics. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.
Cathy serves as guest Associate Editor for the MIS Quarterly AI-IA special issue and as an editorial review board member for Information Systems Research. She is also an ad hoc reviewer for MIS Quarterly, Management Science, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.
In HEC, Cathy coordinates the MBA Deep Tech and AI specialization and the Grande École Data Science course.
Articles scientifiques
Chapitres d'ouvrages
Actes de conférence
Cahiers de recherche
Articles scientifiques
International Journal of Research in Marketing, À paraître, (in coll. with A. KREFELD-SCHWALB, A. MARTINOVICI, J. ORQUIN, A. ARIBARG, T. ERDEM, E. J. JOHNSON, C. REECK, D. R. SCHLEY, S. M. SMITH, M. SPEEKENBRINK, N. STEWART, E. U. WEBER)
Chapitres d'ouvrages
Actes de conférence
Cahiers de recherche
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Cahier de Recherche du Groupe HEC , 2015
Formation
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Ph.D., Columbia University - Etats-Unis
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Master of Philosophy, Science, Marketing, Columbia Business School - Etats-Unis
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Master of Science in Engineering Management Systems, Columbia University - Etats-Unis
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Bachelor of Science, Electrical Engineering, Peking University - Chine
Nominations académiques
Responsabilités académiques à HEC
- 2022- Professeur Associé, Information Systems and Operations Management HEC Paris
- 2021-2022 Professeur Assistant, Information Systems and Operations Management HEC Paris
Activités scientifiques
Adhésion à l'organisation académique ou professionnelle
- Membre, INFORMS
- Membre, American Marketing Association
- European Marketing Academy
Prix & honneurs
- 2016 Prix Fondation HEC pour le meilleur article "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, en coll. avec O. TOUBIA, M. DE JONG
- 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
- 2015 HEC foundation F-budget