Biography
Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master's in Operations Research from Columbia University. Her main research interest is how artificial intelligence (AI) or algorithms broadly impact consumers and firms. Her other research interests include preference measurement and behavioral economics. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.
Cathy serves as guest Associate Editor for the MIS Quarterly AI-IA special issue and as an editorial review board member for Information Systems Research. She is also an ad hoc reviewer for MIS Quarterly, Management Science, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.
In HEC, Cathy coordinates the MBA Deep Tech and AI specialization and the Grande École Data Science course.
Scientific articles
Chapters in edited books
Proceedings
Working papers
Scientific articles
International Journal of Research in Marketing, Forthcoming, (in coll. with A. KREFELD-SCHWALB, A. MARTINOVICI, J. ORQUIN, A. ARIBARG, T. ERDEM, E. J. JOHNSON, C. REECK, D. R. SCHLEY, S. M. SMITH, M. SPEEKENBRINK, N. STEWART, E. U. WEBER)
Chapters in edited books
Proceedings
Working papers
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Cahier de Recherche du Groupe HEC , 2015
Education
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Ph.D., Columbia University - USA
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Master of Philosophy, Science, Marketing, Columbia Business School - USA
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Master of Science in Engineering Management Systems, Columbia University - USA
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Bachelor of Science, Electrical Engineering, Peking University - China
Academic appointments
Academic Responsibilities at HEC
- 2022- Associate Professor, Information Systems and Operations Management HEC Paris
- 2021-2022 Assistant Professor, Information Systems and Operations Management HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, INFORMS
- Member, American Marketing Association
- European Marketing Academy
Awards & honors
- 2016 HEC Foundation Best Paper Award for "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, in coll. with O. TOUBIA, M. DE JONG
- 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
- 2015 HEC foundation F-budget