Biography
Cathy (Liu) Yang holds a Ph.D. in Marketing and a Master's in Operations Research from Columbia University. Her main research interest is how artificial intelligence (AI) or algorithms broadly impact consumers and firms. Her other research interests include preference measurement and behavioral economics. Cathy has received the Paul E. Green Award for contributions to the practice of Marketing Research.
Cathy is a member of the American Marketing Association (AMA) and the Institute for Operations Research and the Management Sciences (INFORMS). She is an ad-hoc reviewer for Management Science, Marketing Science, Information Systems Research, Journal of Marketing Research, Operations Research, Journal of Consumer Research, etc.
Cathy teaches data analytics in the Grande École program and various master's programs.
Scientific articles
Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)
Journal of Marketing Research, february, 3 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Proceedings
57th Hawaii International Conference on System Sciences , 2024 (L. ALLEN, D. RESTREPO AMARILES, A. C. TROUSSEL)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Cahier de Recherche du Groupe HEC , 2015
Scientific articles
Journal of Management Information Systems, June 2022, vol. 39, n° 2, pp 336-365, (in coll. with S. YOU, X. LI)
Journal of Marketing Research, february, 3 2018, vol. 55, n° 6, pp 783-800, (in coll. with O. TOUBIA, M. G. DE JONG)
Journal of Marketing Research, April 2015, vol. 52, n° 2, pp 166-183, (in coll. with O. TOUBIA, M. DE JONG)
Proceedings
57th Hawaii International Conference on System Sciences , 2024 (L. ALLEN, D. RESTREPO AMARILES, A. C. TROUSSEL)
Working papers
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2020
Cahier de Recherche du Groupe HEC , 2017
Cahier de Recherche du Groupe HEC , 2015
Education
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Ph.D., Columbia University - USA
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Master of Philosophy, Science, Marketing, Columbia Business School - USA
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Master of Science in Engineering Management Systems, Columbia University - USA
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Bachelor of Science, Electrical Engineering, Peking University - China
Academic appointments
Academic Responsibilities at HEC
- 2022- Associate Professor, Information Systems and Operations Management HEC Paris
- 2021-2022 Assistant Professor, Information Systems and Operations Management HEC Paris
- 2014-2021 Assistant Professor, Marketing HEC Paris
- 2015- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
Scientific Activities
Membership in Academic or Professional Organisation
- Member, INFORMS
- Member, American Marketing Association
- European Marketing Academy
Awards & honors
- 2016 HEC Foundation Best Paper Award for "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"Journal of Marketing Research, in coll. with O. TOUBIA, M. DE JONG
- 2016 2015 Paul E. Green award for Journal of Marketing Research paper "A Bounded Rationality Model of Information Search and Choice in Preference Measurement"
- 2015 HEC foundation F-budget